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Passion tips conversation to advocacy.

This is from the front of one of my tee shirts. Yes. I am.
One of Cordell’s passions is building things with his hands. He’s a tinkerer. If you need to know what type of drill to use for a certain project, he’s your man. Chances are he’ll tell you his favorite brand of drill if you’re thinking of buying one. If you happen to be near his house, he might walk over to the garage, bring out his favorite drill, and show you just how great it works and how cool it is.

I’m passionate about hot yoga, and it turns out that people have lots of questions about hot yoga. How hot is it? Is it harder than traditional yoga? What do you wear? Most people who know me will tell you: Unless you really want to hear a whole lot of detailed answers, don’t even get me started. I’ll be picking you up at 5:30 a.m. to go to a class with me if you’re not careful.

People who are passionate about something share information about that particular something often, and with a force that sticks.

We share functional information because we believe we’re adding value to another person’s life.

Passion tips conversation (word of mouth) to advocacy. Here’s our definition of advocacy:

Advocacy occurs when people are inspired and empowered to share their love for an idea, cause, product or brand. So much so that they become a living messenger for that idea, cause, product or brand.

Okay. Your turn.

When has your passion lead you to advocate for a brand or organization?

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Eight more days until this baby hits a bookshelf near you! We’d love it if you’d send us a photo from your local B+N or book store.

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