In retrospect, it was such a simple spot. I usually caught it popping up during commercial breaks between after-school shows on Nickelodeon. It was nothing crazy or complicated, just a bit of moody camera work and a single line of copy: “This is your brain on drugs…any questions?”
20-some years later, I still don’t look at fried eggs in quite the same way.
PSAs. I love them. If there were a channel dedicated to PSAs, I would watch it. A smart PSA is a bit like a magic trick. It weaves a story, evokes a sentiment and then opens the door and invites you in right in the moment you’re feeling most compelled, inspired, shocked, horrified, enraged, passionate.
A good PSA makes people care.
In light of this, I have pulled a few of my favorites. A word of warning: a couple of these may be upsetting to more sensitive audiences. Watch at your own risk.
The Shelter Pet Project
American Heart Association
British Heart Foundation
What are your favorite PSAs?