What’s in a (Brand) Name?

William Shakespeare once posed a big question. Those of us in the marketing industry have been trying to answer it ever since.

As I strolled through the grocery last weekend, a row of black-and-white bags caught my eye. Their brand name, however, captured my heart…

I would have loved to have been sitting at the table the day this name was thrown out for consideration. So obvious, so smart. Totally  nailed it. 

So…what’s in a name? A lot, it seems.


What brand names have caught your eye and captured your heart? 

2 Responses to “What’s in a (Brand) Name?”

  1. January 10, 2014 at 11:30 pm, delighted2write said:

    As a gluten-free eater, I love this brand. They make such yummy chip crackers.


  2. February 04, 2014 at 10:10 am, What Is Branding? – NO STAFF REQUIRED said:

    […] What’s in a name? […]


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