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This touchpoint is bananas…literally.

Spotted at the Makers Summit this weekend: one subtle and seriously brilliant touchpoint via MailChimp.

mailchimp banana sticker


Want to learn more about touchpoints? Check out these former blog hits for tips, insights and amazing examples of touchpoints done right…

  • -=w=-

    I’m all for using touchpoints in unique ways. They tried to make it look too much like the real Chiquita label, so it was likely to be missed or ignored by most (those programmed to spot such things excluded, present company included). If they had used their own brand colors on a unique label, I feel it would have been more effective.