Passion Tips Conversation to Advocacy.


Advocacy occurs when people are inspired and empowered to share their love for an idea, cause, product or brand. So much so that they become a living messenger for that idea, cause, product or brand.

  • Eric Schmidt

    Do the best brands try to make everyone an advocate or are they aware enough to know that their idea, cause, product or brand will not be accepted by all?

  • Robbin Phillips

    Absolutely. Great point Eric. You can’t be loved by everyone if you are willing to take a strong stand. And taking a strong stand and point of view is what it takes to draw kindred spirits your way.