image description

Your Brand is the Stories People Tell About You

This weekend I saw a comment a friend had posted on Facebook:

“[Husband] and I went to the Edina Art Fair today, in hopes the photographer who inspired our Italy trip would be there again this year. When we first started dating, we went to the EAF and stopped in our tracks in front of a huge panoramic of Positano, Italy. We each said, “I want to go there,” and then joked {because we’d only been dating a couple of months} that if we got married, we’d go there for our honeymoon. 2.5 years later, we stood in the spot we remember seeing in Darren Olson’s photo, and had another couple take a photo of us. A little surreal to think that joke turned into reality. Today, we saw his booth and I immediately started crying. What an amazing, adventure-filled three years it has been. I could hardly hold it together when I told Darren the story! I can’t WAIT to have one of his canvases hanging on our wall.” 

In marketing, we often talk about the power of story. While many brands have refined their brand story, it’s rare to find a brand that is truly listening and looking for their story through the lives and mouths of those who love them. Every time someone talks about your company, they’re writing a paragraph in the story of who you are. To think your story starts and stops with you (or ends at the point of transaction), is like only reading the prologue.

Your brand is the stories people tell about you. If you want to know who you really are…just listen. They’ll tell you.

  • Nametag Scott

    great piece. I’ve been meaning to tell you, Amy, I used one of your quotes in a song of mine. “Message deserves to be more than a mumble.” I owe ya one :)

    • amybof

      There is a song!? Where can I see and/or hear this song?? :)

  • beckygraebe

    I’m a fan, too, Amy. This one is making my bulletin board: “Every time someone talks about your company, they’re writing a paragraph in the story of who you are. To think your story starts and stops with you (or ends at the point of transaction), is like only reading the prologue.” Pure gold.

    • amybof

      Becky,

      That’s one of the nicest compliments I could possibly receive. Thank you! (And be sure to tweet us a picture of that bulletin board.) @brainsonfire :)

  • Nic Wetaz

    modify watches, I feel, is a company who is greatly involving consumers to develop their story. I ve worked with many brands thus far in my short career and I havent ever seen the level of commitment they have to their community.