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4 Awesome Examples of Brand Storytelling That Will Make You Want to Hit Replay

Storytelling. We all know it can make (or break) a brand, but there is a reason it’s often referred to as an “art.” In a world where our brains are bombarded with an estimated 3,000 – 20,000 messages per day, humans have gotten really good at tuning the noise out. Breaking through the grey isn’t just about delivering solid content, it’s about making the ho-hum remarkable, entertaining and memorable.

Seeing is believing…

DOLLAR SHAVE CLUB

POOPOURRI

SONNET JAMES

And on a micro-level, nobody tells the story of their ingredients quite as gracefully as Jeni’s Splendid Ice Creams

 

http://vimeo.com/70754261

http://vimeo.com/70754261

One Response to “4 Awesome Examples of Brand Storytelling That Will Make You Want to Hit Replay”

  1. June 19, 2014 at 3:27 pm, Bart De Pelsmaeker said:

    These are indeed AWESOME #brandstorytelling examples. Loved the Jenni’s Ice Cream story in particular. We recently also collected some great examples of brands telling stories on our blog. Would love your feedback on those. http://blog.readz.com/brand-storytelling-home-runs/ Cheers, Bart

    Reply

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