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6 Brands Killing It On Instagram

A wise person once said, “Don’t use two words where one will do.” Thanks to Instagram, that age-old grain of wisdom seems to be undergoing a revamp, and now advises: “Don’t use words where a picture will do.”

Brands know that Instagram is where the action is, but many are struggling to figure out how to make it relevant to their brand. Sitting squarely at the intersection of artistic expression, inspiration, information and celebration, it’s the place to be. But where to begin? Read on for a few examples of brands that are doing Instagram right. But first, a few statistics:

  • 70% of Instagram users check their feed at least once a day, 35 % several times a day. 
  • 71% of the world’s top brands are on Instagram.
  • Instagram photos with faces get 35% more comments than those without.
  • Instagram is more popular than Twitter amongst US smartphone users.
  • 57% of the top brand marketers are averaging at least one post a week.

Chobani

Let’s be honest, it’s not easy being a humble cup of yogurt in a scoop-of-ice-cream world. Nonetheless, Chobani does a steller job of using Instagram to only showcasing their product, but also to tell a story about the Chobani lifestyle.

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Jeni’s Ice Cream
Speaking of ice cream… With a penchant for unusual flavor combinations like goat cheese + red cherries, sweet cream biscuits + peach jam, and sweet corn + black raspberries, Jeni’s Instagram feed reflects the same sense of creative vision, unexpected delight and passion for food the brand is known (and loved) for . (Warning: may cause sudden cravings.)

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Billiam Jeans
What’s more quintessentially American than a pair of jeans crafted in Greenville, South Carolina? Nothing. As a self-professed “company made up of trial and error manufacturers,” once glance at their Instagram and it’s not hard to believe that this is a brand “learning from rolling up our sleeves and trying to make sense of the process.”

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Sharpie
Everyone loves a Sharpie. No really, everyone. Arguably one of the most recognizable names in pens, Sharpie takes a decidedly different approach compared to most brands. Rather than celebrating their product, their Instagram stream is an ongoing celebration of the things their product empowers fans and brand loyalists to do.

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Kittie’s Cakes
It doesn’t take a lot to sell people on the joys of really delicious cupcakes. Convincing them to engage with your brand on Instagram? A little bit harder. Columbus, Ohio-based bakery Kittie’s Cupcakes has made Instagram their primary stream for communication. Much like morning announcements in elementary school, each day Kittie’s Instagrams photos of that day’s baked offerings (they change daily). By 2 or 3 p.m., it’s not unusual to Kittie’s post a notice that you’ve missed the rush … and they’re all sold out.

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TSA
Cupcakes and ice cream were born to pose for photos. But what about a less obvious brand? While the public seems to have, um, mixed emotions about TSA, the agency has started using Instagram as a way to invite the public into their world. Scroll through their stream and you’ll discover that it’s not all pat downs and body scans…but you will have to leave your cat-shaped brass knuckles at home.

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5 Responses to “6 Brands Killing It On Instagram”

  1. August 14, 2014 at 6:35 pm, Michael Griffin said:

    So, uh how about linking to these successful Instagramers?

    Reply

    • August 14, 2014 at 6:39 pm, amybof said:

      Whoops! Looks like the code got stripped when this posted. Thanks for the heads up, Michael. They should be refreshed and ripe for the clicking.

      Reply

  2. August 16, 2014 at 9:26 pm, Pittsburgh Jagoff Catcher said:

    Instagram confuses me though. There is no way to track Instagram back to hitting your website or any type of call to action, correct? Links from photos aren’t live, etc. Interested in your thoughts.

    Reply

  3. August 17, 2014 at 8:34 pm, Instagram: Is It Really As Simple As Sharing Photos? said:

    […] out this article 6 Brands Killing It On Instagram to find out who these brands are and what they’re doing […]

    Reply

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