Posts by Geno Church

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DOs + DONTs of Community

Five question to ask before getting started… Why do you want a people-led community for your organization? What is your goal? (Hint: it can’t just be sales.) Do hand-raisers already exist? Who’s going to be in charge? In other words, who’s going to run the program? How fast will the program have to be seen […]

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Let’s Have a Conversation About Community

Community Building is a bit like a zoo… no, more like a new neighborhood. The developer has to do a lot of the groundwork. First they have to have a plan, what type of community should it be? They have to shape up the land, cut some roads, build the infrastructure.  Who’s going to build the houses? How do we […]

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The Gift

Going on a big trip that takes you far away from home causes you to focus a bit more on yourself. Passport, visa, travel documents, and for me that’s just the tip of the iceberg. As an adult with ADD, I cope with travel by making and checking off lists. I was asked to speak […]

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Communities that Learn, Share

I’ve been knee-deep in community lately; to be honest, I’m always knee-deep in community. That’s one of the reasons I love working at BOF and love working for our clients. Recently, I’ve found myself going back and forth to Dave Gray’s book The Connected Company. If you haven’t read this book, it’s a deep, super […]

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