Posts by John Moore

Getting Smarter about Facebook

Brains on Fire has always issued a cautionary warning about putting all your brand eggs in any one social media basket. The reason is simple: When you don’t control the space, you don’t make the rules. It’s much like renting a house, if the landlord says no dogs… no dogs. If Facebook says you have […]

Read More
image description

Every Marketing Problem is a People Problem

In the soon-to-be published THE PASSION CONVERSATION book, we try our best to help you unlearn your current marketing mindset by convincing you it’s more exciting to be in the people business rather than whatever business you think you’re in.During my days as a marketing manager at Starbucks it was drilled into our psyche to […]

Read More
image description

The Business of Love and Passion

At Brains on Fire we believe with all our hearts and souls, it is possible to fall madly and passionately in love with the people you serve. And we believe that it’s possible for those folks to fall in love with you, too; and, yes, for you to become famous and grow your organization because […]

Read More
image description

Making Disruption Personal

A disruption is always an interruption. It’s something that gets in our way preventing us from doing what we set out to do. That’s the negative take. But there’s a positive angle from which to view a disruption. Bill Jensen reframes the conversation about disruption in his book, Disrupt! Think Epic. Be Epic. Yes, he […]

Read More
older posts