Archive for the ‘Brands’ Category

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Crisis as a Turning Point

These days when I’m out spreading the gospel of THE PASSION CONVERSATION I tell a seldom-heard story about Whole Foods Market that helped to shape the culture of the company in its early days. I use this story to introduce the importance of knowing the “Founder’s Story” as a way to spark passion with employees […]

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We are the stories we tell.

Alaina, on one of her many adventures! Last Thursday night I had another personal reminder of the power of story. One of our west coast clients and friend, Alaina, was in town doing some research with the team. After work, a bunch of us stepped across the street for a pitcher or two of margaritas. […]

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The Container Store Super Fan

As a kid growing up in Dallas I can remember going to a local shop that sold boxes and bins. That seemed odd to me but not to my mom, who was the CEO of household operations at the Moore family. She wanted to make sure every room was organized and The Container Store was […]

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Do something positive.

Full Disclosure: I’m loving on a Brains on Fire client (Environmental Defense Fund) on the blog today. It’s my nature to surround myself with positive people. I avoid negative people like the plague and actually can spot them coming a mile away. Life is just too short to surround yourself with doom and gloom. Which […]

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