Archive for the ‘Brands’ Category

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Stop Trying to Be Apple — and Just Be You

I began my career in marketing/PR for municipal government. Community building in the literal sense. A couple weeks ago I had the opportunity to listen to a couple super smart City Planner types talk about exactly that as my city began the process of creating a new “Master Plan.” While the focus of the talk […]

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Message Matters: Shocking a Conversation to Life

“All stories have a curious and even dangerous power. They are manifestations of truth — yours and mine. And truth is all at once the most wonderful yet terrifying thing in the world, which makes it nearly impossible to handle. It is such a great responsibility that it’s best not to tell a story at […]

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Dear brands…what are you hiding?

This morning I woke up early to make a call to a brand I never enjoy engaging with. As the only service provider in the area, they have a captive audience — and make no effort to disguise it. (The only thing consistent about their customer experience is the frustration and disappointment it leaves in […]

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Not Your Average Brand Ambassador

I have never set foot in Boston’s Fairmont Copley Hotel. Nonetheless, I have found myself talking about one of their employees at least a dozen times in the past week. And here’s why (via Huffington Post): What to tip the hotel concierge – a coin, a note… a sweet potato and venison treat? For Catie […]

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