Archive for the ‘Brands’ Category

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Are you OVER communicating?

A friend of mine just shared this photo of the snow storm in Maine. It’s a crazy storm even for folks who are used to it. Stay warm! Several years ago, I was having an conversation with someone at Brains on Fire and frankly, I was struggling with expressing my thoughts and ideas. My very […]

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Crisis as a Turning Point

These days when I’m out spreading the gospel of THE PASSION CONVERSATION I tell a seldom-heard story about Whole Foods Market that helped to shape the culture of the company in its early days. I use this story to introduce the importance of knowing the “Founder’s Story” as a way to spark passion with employees […]

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We are the stories we tell.

Alaina, on one of her many adventures! Last Thursday night I had another personal reminder of the power of story. One of our west coast clients and friend, Alaina, was in town doing some research with the team. After work, a bunch of us stepped across the street for a pitcher or two of margaritas. […]

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The Container Store Super Fan

As a kid growing up in Dallas I can remember going to a local shop that sold boxes and bins. That seemed odd to me but not to my mom, who was the CEO of household operations at the Moore family. She wanted to make sure every room was organized and The Container Store was […]

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