Archive for the ‘Community’ Category

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The overview effect for marketers.

I’m reading Arianna Huffington’s book THRIVE. And I really do love it. This morning as I sat on my back porch reading before I started the day, I stopped and highlighted this set of words:  “Astronauts have often reported transformational experiences when they look back at Earth, a phenomenon that has been called “the overview […]

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How to REALLY think like your customers.

If you google “how to think like your customers” you’ll find tons of sales trainers and marketing folks talking about “how to get your customers to buy more stuff”; which is on our minds as marketers for sure. But, as Marty Neumeier says in his new book The Brand Flip, the new world of marketing is more […]

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Personal Branding Matters

The conversation about personal branding seems to be popping up everywhere these days. Fast Company recent dubbed it “essential to career success.” 99u says “the resume is dead, the bio is king.” Inc says “virtually everyone” needs to care about personal branding, because “how people see you matters; it is a fundamental truth of being a human.” […]

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Thought for a Monday Morning

We have the most interesting stuff in our archives. I found this while hunting around for a photo last week. This oldie but goodie from the super talented Justin Gammon is too good not to share. Have the best week EVER. And keep your ears and heart wide open.

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