Archive for the ‘Community’ Category

image description

On Community and Healthy Brands.

Science has proven that social connections and community play a major factor in a person’s health and well-being. (Just google Social Relationship and Health -or- Community and Health.) I’ve written about the Gallup WellBeing index before because I find it wonderful and validating and important that two out of five of the Gallup WellBeing Index […]

Read More
image description

DOs + DONTs of Community

Five question to ask before getting started… Why do you want a people-led community for your organization? What is your goal? (Hint: it can’t just be sales.) Do hand-raisers already exist? Who’s going to be in charge? In other words, who’s going to run the program? How fast will the program have to be seen […]

Read More
image description

Staying Relevant

David Baker from Recources wrote a stunningly great and heartfelt article on Staying Relevant.  It’s well worth the ten minute read. Staying relevant over time is something I think about often. We seem wired to reinvent at Brains on Fire. Just when we think we have a thing or two figured out, we start questioning […]

Read More
image description

Passion + Purpose.

At the end of last year, I had the honor of hearing Joey Rieman speak and also meeting him in person at Brand Manage Camp. He gave me a great book to read — his new book: The Story of Purpose. Well, I finally found the time to read it. And I love it.  We’re […]

Read More
older posts