Archive for the ‘Identity’ Category

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GOOD STUFF: GÜD identity

When I see a product literally smiling back at me from the shelves, it’s hard to walk on by. Sure, there is the conventional tidbit of wisdom about judging a book by its cover, but I recall no such wisdom about judging shampoo by its bottle. Which is how I ended up with a bottle […]

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Identity vs. Brand

I love everything about Geno’s tattoo — the design, the colors and the meaning: As I breathe, I hope. Our roots as a company are in what a lot of marketing people would call “branding.” Brand is one those words that corporations love to hide behind. “It’s not ‘on brand,” is one of our least […]

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What’s in a (Brand) Name?

William Shakespeare once posed a big question. Those of us in the marketing industry have been trying to answer it ever since. As I strolled through the grocery last weekend, a row of black-and-white bags caught my eye. Their brand name, however, captured my heart… I would have loved to have been sitting at the […]

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Meet a bike that is creating positive change in the world.

I love the start of things. These are rings from the very first hexagon frame post that Lance made two years ago. And that idea created this bike! Don’t you love it? A couple of years back I posted about about my time in Greensboro, Alabama with Project M. If you haven’t heard about Project […]

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