Archive for the ‘Identity’ Category

image description

Creating Desire.

The door most people love to walk through is the one marked private. Don’t you love that line? I suppose it’s just another way of saying “We all want what we can’t have.” The other day I stumbled on the most remarkable example of creating demand and desire on Emilie Rambaud’s website. I was introduced […]

Read More
image description

GOOD STUFF: GÜD identity

When I see a product literally smiling back at me from the shelves, it’s hard to walk on by. Sure, there is the conventional tidbit of wisdom about judging a book by its cover, but I recall no such wisdom about judging shampoo by its bottle. Which is how I ended up with a bottle […]

Read More
image description

Identity vs. Brand

I love everything about Geno’s tattoo — the design, the colors and the meaning: As I breathe, I hope. Our roots as a company are in what a lot of marketing people would call “branding.” Brand is one those words that corporations love to hide behind. “It’s not ‘on brand,” is one of our least […]

Read More

What’s in a (Brand) Name?

William Shakespeare once posed a big question. Those of us in the marketing industry have been trying to answer it ever since. As I strolled through the grocery last weekend, a row of black-and-white bags caught my eye. Their brand name, however, captured my heart… I would have loved to have been sitting at the […]

Read More
older posts