Archive for the ‘Kindred Spirits’ Category

Passion Tips Conversation to Advocacy.

Advocacy occurs when people are inspired and empowered to share their love for an idea, cause, product or brand. So much so that they become a living messenger for that idea, cause, product or brand.

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Staying Relevant

David Baker from Recources wrote a stunningly great and heartfelt article on Staying Relevant.  It’s well worth the ten minute read. Staying relevant over time is something I think about often. We seem wired to reinvent at Brains on Fire. Just when we think we have a thing or two figured out, we start questioning […]

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Passion + Purpose.

At the end of last year, I had the honor of hearing Joey Rieman speak and also meeting him in person at Brand Manage Camp. He gave me a great book to read — his new book: The Story of Purpose. Well, I finally found the time to read it. And I love it.  We’re […]

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New Service from Brains on Fire

I took this photo from our parking lot one afternoon. We miss a lot if we forget to look up! We’ve added a few new services at Brains on Fire. And we’re having a lot of fun with one we’re calling:  Gut Check My Thinking  Here’s how it works: Feeling uncertain about the marketing programs […]

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