Archive for the ‘Learnings’ Category

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Message Matters: Shocking a Conversation to Life

“All stories have a curious and even dangerous power. They are manifestations of truth — yours and mine. And truth is all at once the most wonderful yet terrifying thing in the world, which makes it nearly impossible to handle. It is such a great responsibility that it’s best not to tell a story at […]

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Dear brands…what are you hiding?

This morning I woke up early to make a call to a brand I never enjoy engaging with. As the only service provider in the area, they have a captive audience — and make no effort to disguise it. (The only thing consistent about their customer experience is the frustration and disappointment it leaves in […]

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Staying Relevant

David Baker from Recources wrote a stunningly great and heartfelt article on Staying Relevant.  It’s well worth the ten minute read. Staying relevant over time is something I think about often. We seem wired to reinvent at Brains on Fire. Just when we think we have a thing or two figured out, we start questioning […]

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New Service from Brains on Fire

I took this photo from our parking lot one afternoon. We miss a lot if we forget to look up! We’ve added a few new services at Brains on Fire. And we’re having a lot of fun with one we’re calling:  Gut Check My Thinking  Here’s how it works: Feeling uncertain about the marketing programs […]

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