Archive for the ‘Lesson Eleven’ Category

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A Brand Lesson Via Chipotle: Creating a Culture of Heroes

It’s no secret I am a Chipotle fan. I live in a city where that sentiment seems to be shared by all. A place where you can find a Chipotle thoughtfully situated at both ends of the same suburb, with a line 20+ patient people deep at both. I love their purpose and soul. I […]

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We’re All In the Business of Making People Feel Good

A couple weeks ago I found myself in my new doctor’s office awaiting my inevitable fate (two shots…neither of the fun tequila variety). As I sat there reading posters about proper hand washing procedures and the merits of flu vaccines, something occurred to me. I’ve moved around a lot over the past decade. From dentists […]

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Who’s Your Gary?

FUN FACT: I am extremely loyal to my grocery store. Upon first glance, it makes no sense. Their prices are higher than other grocery stores in the area. I have to battle a notorious traffic bottleneck to get there. The parking lot is an accident waiting to happen. So why bother? Why not settle for […]

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Remarkable Brands Begin with Remarkable People

I recently switched banks. Boring, I know. But hang with me, I promise this story is anything but boring. A couple weeks ago I sat in on one of Mack Collier’s #rockstarchat sessions on Twitter. The discussion was centered around connecting with brand advocates. At one point in the conversation, a participant made a comment […]

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