Archive for the ‘Lesson Eleven’ Category

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Why “Not My Job” Just Might Be Your Most Important Job

The guy in the photo above is my friend Senthil (+ his super adorable son.) And this is a story about how he went above and by making my problem his problem. I’m not proud to admit that last week I lost my cool online. I’m prepping for a move, and the chaos of trying to coordinate the two-mile transfer of […]

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Making Good from Bad

Once in awhile you see a brand do something so smart you feel compelled to stop and cheer. Consider this blog post a cheer. Earlier this month, Land-Grant Brewing Company arrived to work to discover their building had been vandalized. Instead of getting bitter (or letting it get them down), they decided to turn a negative […]

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A Brand Case Study in What Not to Do

**Update: 8/4/14 — As of 3 p.m., it appears the Union Street Guest House has deleted the Facebook posts — including hundreds of comments — in an attempt to put the situation to bed. All we can say is…yikes. Another shining example of why it’s crucial to have a savvy Community Manager on staff if your […]

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Banning Smartphones is Not Smart Business

Recently, it seems I have seen a lot of restaurants bragging about being “smartphone-free zones,” encouraging patrons to instead talk to one another. While I wholeheartedly agree that a meal is time meant for sharing with your dining companion(s), banning smartphones in restaurants is simply bad business.  Before I continue, I should clarify. I’m not talking […]

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