Archive for the ‘Lesson Eleven’ Category

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Personal Branding Matters

The conversation about personal branding seems to be popping up everywhere these days. Fast Company recent dubbed it “essential to career success.” 99u says “the resume is dead, the bio is king.” Inc says “virtually everyone” needs to care about personal branding, because “how people see you matters; it is a fundamental truth of being a human.” […]

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Why “Not My Job” Just Might Be Your Most Important Job

The guy in the photo above is my friend Senthil (+ his super adorable son.) And this is a story about how he went above and by making my problem his problem. I’m not proud to admit that last week I lost my cool online. I’m prepping for a move, and the chaos of trying to coordinate the two-mile transfer of […]

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Making Good from Bad

Once in awhile you see a brand do something so smart you feel compelled to stop and cheer. Consider this blog post a cheer. Earlier this month, Land-Grant Brewing Company arrived to work to discover their building had been vandalized. Instead of getting bitter (or letting it get them down), they decided to turn a negative […]

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A Brand Case Study in What Not to Do

**Update: 8/4/14 — As of 3 p.m., it appears the Union Street Guest House has deleted the Facebook posts — including hundreds of comments — in an attempt to put the situation to bed. All we can say is…yikes. Another shining example of why it’s crucial to have a savvy Community Manager on staff if your […]

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