Archive for the ‘Marketing’ Category

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Message Matters: Shocking a Conversation to Life

“All stories have a curious and even dangerous power. They are manifestations of truth — yours and mine. And truth is all at once the most wonderful yet terrifying thing in the world, which makes it nearly impossible to handle. It is such a great responsibility that it’s best not to tell a story at […]

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Dear brands…what are you hiding?

This morning I woke up early to make a call to a brand I never enjoy engaging with. As the only service provider in the area, they have a captive audience — and make no effort to disguise it. (The only thing consistent about their customer experience is the frustration and disappointment it leaves in […]

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Staying Relevant

David Baker from Recources wrote a stunningly great and heartfelt article on Staying Relevant.  It’s well worth the ten minute read. Staying relevant over time is something I think about often. We seem wired to reinvent at Brains on Fire. Just when we think we have a thing or two figured out, we start questioning […]

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Getting Smarter about Facebook

Brains on Fire has always issued a cautionary warning about putting all your brand eggs in any one social media basket. The reason is simple: When you don’t control the space, you don’t make the rules. It’s much like renting a house, if the landlord says no dogs… no dogs. If Facebook says you have […]

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