Archive for the ‘Marketing’ Category

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Remarkable Required

I am a sucker for a “good human” story, which makes me an even bigger sucker for a good-humans-making-great-brand story. When I saw the below image come across my Facebook feed last night, it completely transformed my sentiments toward Red Lobster. (Which, until that point, has been pretty “meh-whatever.”) Inevitably, I ended up on a Reddit page where people were […]

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Change means being crystal clear.

Photo from 9lives. About four and half years ago I made a life changing decision. I’ve talked about it before, but a friend recommended I give hot yoga a try. I went and barely made it out alive. Then I went again. And again. And again. About the fourth or fifth class, I had an […]

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4 Awesome Examples of Brand Storytelling That Will Make You Want to Hit Replay

Storytelling. We all know it can make (or break) a brand, but there is a reason it’s often referred to as an “art.” In a world where our brains are bombarded with an estimated 3,000 – 20,000 messages per day, humans have gotten really good at tuning the noise out. Breaking through the grey isn’t just about […]

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Be the Oreo

For $106.75 (+$20 shipping), you can become the proud owner of 25 pounds of Oreo cookie crumbs. What does this have to do with marketing, you ask? Let me back up a bit. Last week I had the opportunity to attend the Ohio Growth Summit, one of the premier gatherings of marketing minds in central Ohio. […]

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