Archive for the ‘Marketing’ Category

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A Brand Case Study in What Not to Do

**Update: 8/4/14 — As of 3 p.m., it appears the Union Street Guest House has deleted the Facebook posts — including hundreds of comments — in an attempt to put the situation to bed. All we can say is…yikes. Another shining example of why it’s crucial to have a savvy Community Manager on staff if your […]

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A marketing lesson courtesy of sharks + donuts

What do sharks and donuts have in common? At least one thing, it turns out. Dunkin Donut’s partnership with Discovery Channel’s Shark Week has resulted in a (literally) bite-size chunk of marketing genius. DD’s limited-edition “life preserver” donut is a perfect example of a brand finding a way to make themselves relevant in what will inevitably […]

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Treat Employees Like They Make a Difference…and They Will

Whenever I hear an exceptional customer service story, I try to make sure I pass it on. Whether it’s a bank doing business in a way that completely sets them apart from the crowd or a restaurant doing well by doing good. Last night a photo (see above) in my Facebook stream caught my eye: “Best customer service […]

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Remarkable Required

I am a sucker for a “good human” story, which makes me an even bigger sucker for a good-humans-making-great-brand story. When I saw the below image come across my Facebook feed last night, it completely transformed my sentiments toward Red Lobster. (Which, until that point, has been pretty “meh-whatever.”) Inevitably, I ended up on a Reddit page where people were […]

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