Archive for the ‘Marketing’ Category

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A Goliath Can Become a David Again

Earlier this month I was talking with a regional franchise chain with aspirations to grow big… really BIG. But they want to grow BIG without losing their soul. Easier said than done. That conversation reminded me of the growth issue we faced at Starbucks in the late 1990s. At that time, Starbucks was fast approaching […]

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5 PSAs That Got “The Art of War” Right

Sun Tzu’s “The Art of War” is chock-full of brilliant insights. (So much so, I feel like it should be a required read for every marketer, entrepreneur and business person.) And while we, thankfully, don’t have to stand on the frontline of an actual war each day, we are immersed in a form of war. We fight for attention. […]

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Heroes In Recovery: Lessons learned building a powerful, sustainable community

Almost three years ago, Brains on Fire teamed up with the courageous folks at Foundation Recovery Network. Together, we ignited Heroes in Recovery, an amazing community of people from around the country working together to break the stigma associated with addiction. To date, more than 800 people have shared their stories about recovery. I recently […]

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The Early 90s Are Calling (with some marketing wisdom)

Growing up a child of the late 80s/early 90s, there was no shortage of tangible ways to socially signal your coolness level. (And they were hard to miss, as many of them came in neon.) From the range of hypercolor shirts in your wardrobe rotation to the size of your slap bracelet collection to the number of New Kids on the Block buttons pinned to […]

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