Archive for the ‘Marketing’ Category

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Creating Desire.

The door most people love to walk through is the one marked private. Don’t you love that line? I suppose it’s just another way of saying “We all want what we can’t have.” The other day I stumbled on the most remarkable example of creating demand and desire on Emilie Rambaud’s website. I was introduced […]

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Can Empathy Be Learned?

This photo from Libby Williams Photo Blog has nothing to do with my post, but it’s a great reminder to get outside and soak in little more summer. We have a lot of discussion around Brains on Fire about empathy. It takes tremendous empathy to get inside the hearts and minds of our clients’ and […]

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A Brand Case Study in What Not to Do

**Update: 8/4/14 — As of 3 p.m., it appears the Union Street Guest House has deleted the Facebook posts — including hundreds of comments — in an attempt to put the situation to bed. All we can say is…yikes. Another shining example of why it’s crucial to have a savvy Community Manager on staff if your […]

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A marketing lesson courtesy of sharks + donuts

What do sharks and donuts have in common? At least one thing, it turns out. Dunkin Donut’s partnership with Discovery Channel’s Shark Week has resulted in a (literally) bite-size chunk of marketing genius. DD’s limited-edition “life preserver” donut is a perfect example of a brand finding a way to make themselves relevant in what will inevitably […]

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