Archive for the ‘Marketing’ Category

Creating Difference

Bernadette Jiwa is a kindred sprit to Brains on Fire. She thinks like we think. Her book, DIFFERENCE, is comfort food to us because she understands that “marketing is, and has always been, a transfer of emotion.” We dedicated lots of pages in our book to explaining how the best marketing is about loving people […]

Read More
image description

Podcast 2.0: It’s Not Just for Niche Nerds Anymore

I am a chronic multitasker. Whenever I have an opportunity to tag team the things I have to do with things I love to do, I’m happy — which has made podcasts a staple in my life for quite some time. I listen while I’m unloading groceries. I listen while I’m walking the dog. I listen while I’m driving across […]

Read More
image description

Blog Rewind: 10 of Our Most Popular Posts in 2014

As we head into the final month of the year, this is a perfect time to reflect back on 2014. Today we’re re-sharing 10 of our most popular posts (i.e.: most visited posts) between January 1 – December 1. Enjoy! 7 Awesome Examples of Surprise + Delight that Will Blow Your Mind  6 Brands Killing it on Instagram […]

Read More
image description

What’s the Business Impact of Word of Mouth?

Everyone believes word of mouth has an impact on business from increasing awareness to driving sales. But proving the return on investment in word-of-mouth marketing has been an elusive quest for marketers. Earlier this year, WOMMA set out to answer this increasingly important question. Working with brands like AT&T, Frito-Lay, Intuit, PepsiCo, Weight Watchers and […]

Read More
older posts