Archive for the ‘Marketing’ Category

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What’s the Business Impact of Word of Mouth?

Everyone believes word of mouth has an impact on business from increasing awareness to driving sales. But proving the return on investment in word-of-mouth marketing has been an elusive quest for marketers. Earlier this year, WOMMA set out to answer this increasingly important question. Working with brands like AT&T, Frito-Lay, Intuit, PepsiCo, Weight Watchers and […]

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Storytelling for Non-Sexy Brands

At Brains on Fire, we do a lot of thinking and talking about brand storytelling. We help brands tell the stories of their who and their why — not just their what. For some brands (like nonprofits) the story is a bit clearer from the start. For other brands, however, it takes a little digging. But […]

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The Container Store Super Fan

As a kid growing up in Dallas I can remember going to a local shop that sold boxes and bins. That seemed odd to me but not to my mom, who was the CEO of household operations at the Moore family. She wanted to make sure every room was organized and The Container Store was […]

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Brands and Higher Purpose.

We are in the midst of a huge value shift in the world. I say this often and I believe it with all my heart. All the connecting we’ve been doing over the last decade is making us realize that we are part of a wonderful, amazing global community. A community that together can raise […]

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