Archive for the ‘Marketing’ Category

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The Container Store Super Fan

As a kid growing up in Dallas I can remember going to a local shop that sold boxes and bins. That seemed odd to me but not to my mom, who was the CEO of household operations at the Moore family. She wanted to make sure every room was organized and The Container Store was […]

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Brands and Higher Purpose.

We are in the midst of a huge value shift in the world. I say this often and I believe it with all my heart. All the connecting we’ve been doing over the last decade is making us realize that we are part of a wonderful, amazing global community. A community that together can raise […]

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Why “Opposite Day” May Be Your Brand’s Golden Ticket to Success

Once upon a time, a little brand called Warby Parker rocked the universe when they started doing the unthinkable: offering prescription eyeglasses at bargain prices over the internet. In stark contrast to the “traditional” model (pay exorbitant retail prices at brick-and-mortar shops), they flipped the model on its head. No stores. No pushy salespeople. No rush. Want to take your […]

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Happiness Leads to Success.

This very happy illustration is from my super talented niece Alice Ratterree. You can check out her work here. For years and years the title of this post (Happiness leads to success.) has been at the bottom of every email I send. I heard it long ago and can’t for the life of me find […]

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