Archive for the ‘Marketing’ Category

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Personal Branding Matters

The conversation about personal branding seems to be popping up everywhere these days. Fast Company recent dubbed it “essential to career success.” 99u says “the resume is dead, the bio is king.” Inc says “virtually everyone” needs to care about personal branding, because “how people see you matters; it is a fundamental truth of being a human.” […]

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BlogHer15 Recap: Brands + Bloggers

Last week Moe and I headed to NYC for a couple days of vacation…followed by a handful of days learning, connecting and growing at #BlogHer15. The event was a flurry of sessions and smarts, but more than anything, it gave us new and profound perspective on the value of brand-blogger partnerships. There were some big name players present, […]

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No times seven.

I love this photo of the young guns from our LA office. We learn to hate hearing NO at a very early age. I googled “how many times does a toddler hear no” and found this response from Nina Spence. “A UCLA survey from a few years ago reported that the average one year old child […]

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Advice for college grads looking for their dream job.

Photo by Libby Williams. It’s that time of year again. There’s  a whole new, shiny  batch of graduates ready to launch out into the world. And if you’re one of them, I have a thought or 16 for you about applying and interviewing for jobs.  For what it’s worth, here’s some collective advice from me and Mary Susan (the two […]

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