Archive for the ‘Movements’ Category

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Do something positive.

Full Disclosure: I’m loving on a Brains on Fire client (Environmental Defense Fund) on the blog today. It’s my nature to surround myself with positive people. I avoid negative people like the plague and actually can spot them coming a mile away. Life is just too short to surround yourself with doom and gloom. Which […]

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Embracing organized chaos.

The other day, Megan sent me a fantastic interview with Saundra Pelletier, CEO of Women’s Care Global, from the New York Times. Megan and I often discuss our own brand of “organized chaos” at Brains on Fire. So when I read this quote from Saundra’s interview, my heart smiled with understanding. “We’re a start-up. I […]

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How to Start a Movement

Everything you ever needed to know about building a movement…you learned in under three minutes from a shirtless dancing guy. No, seriously. This may be the best explanation of building a movement I’ve ever seen.

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Passion Tips Conversation to Advocacy.

Advocacy occurs when people are inspired and empowered to share their love for an idea, cause, product or brand. So much so that they become a living messenger for that idea, cause, product or brand.

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