Archive for the ‘Movements’ Category

Passion Tips Conversation to Advocacy.

Advocacy occurs when people are inspired and empowered to share their love for an idea, cause, product or brand. So much so that they become a living messenger for that idea, cause, product or brand.

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Passion + Purpose.

At the end of last year, I had the honor of hearing Joey Rieman speak and also meeting him in person at Brand Manage Camp. He gave me a great book to read — his new book: The Story of Purpose. Well, I finally found the time to read it. And I love it.  We’re […]

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This touchpoint is bananas…literally.

Spotted at the Makers Summit this weekend: one subtle and seriously brilliant touchpoint via MailChimp.   Want to learn more about touchpoints? Check out these former blog hits for tips, insights and amazing examples of touchpoints done right… Touchpoints Matter Touchpoints: Give ‘Em Something to Talk About 3 Guideposts (+One Example) of Awesome Touchpoint Marketing

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New Service from Brains on Fire

I took this photo from our parking lot one afternoon. We miss a lot if we forget to look up! We’ve added a few new services at Brains on Fire. And we’re having a lot of fun with one we’re calling:  Gut Check My Thinking  Here’s how it works: Feeling uncertain about the marketing programs […]

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