Archive for the ‘Movements’ Category

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How to REALLY think like your customers.

If you google “how to think like your customers” you’ll find tons of sales trainers and marketing folks talking about “how to get your customers to buy more stuff”; which is on our minds as marketers for sure. But, as Marty Neumeier says in his new book The Brand Flip, the new world of marketing is more […]

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Now Hiring: EDF Earth Street Citizen Correspondent

If you’re a regular reader of the BOF Blog, you know we spend a lot of time thinking and talking about the power of Brand Ambassadors. Now is your chance to actually become an ambassador on behalf of an organization doing remarkable things that are literally changing the world for the better. Our clients at the […]

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Heroes In Recovery: Lessons learned building a powerful, sustainable community

Almost three years ago, Brains on Fire teamed up with the courageous folks at Foundation Recovery Network. Together, we ignited Heroes in Recovery, an amazing community of people from around the country working together to break the stigma associated with addiction. To date, more than 800 people have shared their stories about recovery. I recently […]

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Six Lessons Learned in 2014.

Each year about this time, I sit down and do a little bit of looking back. I ask myself: “What have I learned this year?” This year that exercise isn’t coming as easy for me. Hmmmm… Maybe it’s because I am really, REALLY looking forward to 2015. We have so many plans in the works […]

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