Archive for the ‘No-Nos’ Category

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Dear brands…what are you hiding?

This morning I woke up early to make a call to a brand I never enjoy engaging with. As the only service provider in the area, they have a captive audience — and make no effort to disguise it. (The only thing consistent about their customer experience is the frustration and disappointment it leaves in […]

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Silence Is A Response: A Lesson for Brands

When I was little (okay, pretty much from ages 5-17…) I had a recurring run in with the parental law, so to speak. I always wanted the last word. More often than not, getting the last word came at a price. I knew there would be repercussions, but the temptation was just too strong. And […]

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Learning to Listen

” Your most unhappy customers are your greatest source of learning.” | Bill Gates Before I begin this post, let me state one thing for the record: I love Netflix. I love Netflix to the point I no longer see a need for cable. I have watched just about every documentary in their stash. I […]

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A Tale of Two Facebook Pages (Guest Post from Shannon Kohn)

This is a guest post from Shannon Kohn, one of our rockstar community managers. Those of you who know me are well aware of the fact that, even though I adore my role as a Community Manager here at Brains on Fire, my passion is food.  Writing about it.  Reading about it.  Looking at it.  […]

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