• Overheard in the Brains on Firesphere

    Posted on March 17th, 2009 by and currently 4 commenting.

    Once you’ve busted your ass, poured out few gallons of sweat and blood, survived the heat, the mosquitoes, the snakes, the fevers and shakes in the middle of the night as you machete’d your way through the jungle to carve a new trail, the people who come along behind you ride in Land Rovers.

    -Greg Cordell, Chief Inspiration Officer

  • LOVE your Business

    Posted on February 9th, 2009 by and currently 4 commenting.

    I never, ever read newspaper columns. The only reason I stumbled on Rhonda Abrams weekly column Sunday was because an article on “Circuit City Liquidation” caught my eye. But I’m glad it did, since Rhonda offered some very timely advice for business owners and employees to get into the Valentine’s Day spirit. Ten ways that LOVE helps your business succeed. You can read Rhonda’s entire column here, I’ve made a Monday through Friday check-list from Rhonda’s column for this week.

    Monday: Love what you do. Have a passion for what you do. It shows in the enthusiasm, energy and caring you bring to your business. It carries you over the tough days when the paperwork’s due or the deal falls through. It keeps you and those you work with motivated. Always remember why you love what you do.

    Tuesday: Love your customers. Without customers you don’t have a business, but most of us don’t ‘love’ our customers enough. This month, find ways to regularly communicate with customers, and, hey, take one or two to lunch!

    Wednesday: Love your employees. This year is going to be an especially tough year for your employees — the uncertain economy scares them, family members may be losing jobs. Meanwhile, you may not be in a position to give any raises. So respect and fair treatment are even more important.

    Thursday: Love your employer. If you’re reading this and you’re an employee of a small business, understand the pressures facing your boss. Small businesses — far more than huge corporations — do everything they can to hold on to their employees in tough times. Be supportive, flexible, and energetic. Do absolutely everything you can to help your company succeed — and keep your job.

    Friday: Love the future. Yes, I know we live in uncertain economic times. But entrepreneurs are optimists. We not only trust the future — we create it. We change the world. After all, all we need is love.

    Bonus: Love your family. I don’t know about you but I wouldn’t have made it this far in my career without the support and love of parents, siblings, my wife, my daughter… my list could go on and on. I think this week is the perfect time to pick up the phone and call someone that helped you at a critical time in your business life.

    At Brains On Fire we talk about LOVE a lot. Maybe it’s a squishy business term, but I can’t think of better time than now to take Rhonda Abram’s advice.

  • Overheard in the Brains on Firesphere

    Posted on January 30th, 2009 by and currently 1 commenting.

    “Your Twitter is not my Twitter,” and “Don’t use Twitter before coffee or after beer.”
    -Dr. Mihaela Vorvoreanu, whom Geno and I had the pleasure of visiting with today.

    “Remember when you were a kid, how every shot you took at the basketball hoop was the “championship, last-second, save the world and the crowd goes wild” shot? That’s the way to approach things every time.”
    -Greg Cordell,  Chief Inspiration Officer

  • Overheard in the Brains on Firesphere

    Posted on November 18th, 2008 by and currently 2 commenting.

    There is a much higher quality of learning that comes from actual, real-life participation versus what you get with “agency insight” or “discovery.” In other words, it’s one thing to read the manual. It’s another thing to put the damn thing together.

    -Greg Cordell, Chief Inspiration Officer, Brains on Fire

  • Overheard by the Insight Team

    Posted on November 12th, 2008 by and currently 1 commenting.

    …while digging into a project:

    “It’s not product placed. It’s passion based.”

    What a beautiful set of words.

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