Archive for the ‘Uncategorized’ Category

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I Swear I’m Wearing Pants: 5 Misconceptions About Remote Employment

I recently asked my social network what kinds of misconceptions they had heard about being a remote employee. These were just a few of the responses: “That when you are not in the office you are taking the day off.” “That it means you either have to work from home or coffee shop.” “That it’s difficult to […]

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Why Brands Should Focus on Creating Experiences, Not Selling Stuff

I read an interesting article on Fast Company yesterday. Long story short, researchers have found that experiences — not things — bring us the most happiness in the long run. It’s counterintuitive that something like a physical object that you can keep for a long time doesn’t keep you as happy as long as a once-and-done […]

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The 2014 Brains on Fire Annual Report

  2014 may go down in history as the year of Adele Dazeem, that Oscar selfie and $55,000 potato salad, but around here, it was another great chapter for the BOF history books. From hundreds of cups of coffee to thousands of copies of The Passion Conversation sold — 2014 treated us well. The proof is in the infographic.

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The Early 90s Are Calling (with some marketing wisdom)

Growing up a child of the late 80s/early 90s, there was no shortage of tangible ways to socially signal your coolness level. (And they were hard to miss, as many of them came in neon.) From the range of hypercolor shirts in your wardrobe rotation to the size of your slap bracelet collection to the number of New Kids on the Block buttons pinned to […]

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