On Sale Now.
The Book.
The Love.
The Movement.
Featuring ten lessons you can start building on today, the Brains on Fire Book takes you step by step through lessons we have learned on how to inspire excitement and engage the customers and other stakeholders who will advocate for you.
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Speaking Engagements
- 3.13.12 – Robbin speaks – Hoosier Hospitality Conference
- 2.4.12 – Eric speaks – CommonGround Conference
- 1.31.12 – Robbin speaks – Ten at the Top forum
- 11.18.11 – Geno speaks – WOMMA Summit
- 11.10.11 – Geno speaks – Lincoln AMA
- 10.20.11 – Robbin speaks – CXPA Conference
- 10.21.11 – Geno speaks – Socialize West
- 10.15.11 – Geno speaks – PRSSA National Conference
- 11.13.11 – Robbin speaks – SAWA Annual Conference
- 10.25.11 – Geno Speaks – Wisconsin PRSA Annual Conference
Recent Articles
- Inspiration.
- The Power of Kindness.
- Popsicles, Sparklers and Creative Inspiration
- The Art of Black and White
- What are you doing with your minutes?
- Permission to love.
- Co-blogging Goodness Round 2: Eric and Jamie Tackle Scaling Community Online and Offline
- Emotional Marketing: Speak to the Heart
- The Art of the Imperfect: Mix Tape
- Roll Call Time, Again.
Search the Archives
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The Sincerest Form of Flattery?
Posted on April 28th, 2005 by and currently 3 commenting.I know we’re all in this together, but I must admit when I stumbled on a website for a company called Brand Identity Guru, I was more than just a little flabbergasted to discover that they had, well, “ripped off” a section of our website. Is this reason for concern? You be the judge.
Go to brainsonfire.com and the click on “THE FIRE.” Go ahead and proceed to take the test. Take it once, read the questions and answer all NO and then take it again and answer all YES. Now go to brandidentityguru.com and click on “Play the Brand Game.” Again, choose all NO one time and then choose all YES.
Should we be flattered that another company in the same industry liked our idea enough to use it, or should we be appalled that another company in the same industry (which, really, is an idea industry) isn’t being original?
Tags: Brains on Fire, Flattery, THE FIRE -
Papa Seth
Posted on April 26th, 2005 by and currently 0 commenting.I love Seth Godin. Love ‘em. Yes, he’s a smart guy. But the reason that I love him is that he is just plain tickled at the fact that I’m talking about him on this blog. A master of self-promotion (and a purposely transparent one), Seth has made fans and followers out of tens. Okay, out of thousands. And while I don’t always agree with Papa Seth, he’s cool with that – as long as I’m talking about him.
He may just have this whole thing figured out.
Nah.
Tags: blog, fans, Followers, Papa Seth, Seth Godin -
Overheard in the Brains on Firesphere today…
Posted on April 23rd, 2005 by and currently 0 commenting.“Wanna know what we love about people with their brains on fire?
Courage.
When you are excited and inspired, fear disappears.”
-Greg Cordell, Chief Inspiration Officer
Tags: Brains on Fire, Chief Inspiration Officer, Courage, Excited, Fear, Greg Cordell, Inspired -
If P&G is preaching it…
Posted on April 23rd, 2005 by and currently 0 commenting.“I believe today’s marketing model is broken. We’re applying antiquated thinking and work systems to a new world of possibilities.” – Jim Stengel, P&G’s Global Marketing Officer
Hmm… and they spent 2.9 billion on traditional ads last year.
Tags: Jim Stengel, Marketing, P&G