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  • Fire Cam - The Making of the “Hello” video

    Posted on December 30th, 2008 by Spike and currently 6 commenting.

    Have you looked at the “Hello” tab on the new Brains on Fire website? Well, here’s the “making of” video.

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  • Marketing in Hi-Def

    Posted on December 29th, 2008 by Spike and currently 1 commenting.

    Did you know that there is a high demand in Hollywood for makeup artists that have experience making up people for high-definition shows? That’s right, the old ways won’t cut it anymore because with the introduction of hi-def, you can now see every line and crevasse in your local anchor-person’s face. Or that attractive actor who looked like they never had a flaw in their skin, well now you know that’s not true. The entire game has changed.

    The same is true with marketing today. Now everyone can see your flaws. The cracks in your company. The lines and wrinkles are so very obvious. But we’ve learned that we shouldn’t worry about covering them up anymore. They make us human. They make us imperfect. They are a part of reality.

    So embrace the new hi-def world. Because your flaws let people know you’re just like them. And after all, that’s who people trust… people ‘just like me.’

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  • Brain Cam - What Inspires You?

    Posted on December 24th, 2008 by Cordell and currently 11 commenting.

    The above is based on a story by John Lasne.

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  • Ready. Set. Go.

    Posted on December 23rd, 2008 by Robbin and currently 5 commenting.

    If you’re reading this, then you know, the new Brains on Fire site is live!
    Gone are the days of the Brains on Fire blog and the very separate Brains on
    Fire website. That silliness is over.

    So grab a shot of tequila with us, settle in and poke around a bit. It¹s
    still spanking new and might have a couple of hiccups, but we couldn’t wait
    another day to share it with you. We¹d also love, love your feedback and
    suggestions, so have at it.

    Here¹s what we¹re jumping up and down about around here:

    1. It’s kind of like “Brains on Fire LIVE” since the site is pulling from
    our blog, our various twitter accounts, flickr, you tube and our speaking
    engagements blog every two minutes. The site itself is a just a frame that
    draws from all the places we show up online. How cool is that!?? Even our
    case studies are pulling from flickr sets. We¹ll add even more work and case
    studies in the coming weeks.

    2. There will also be a new section in mid January titled “Published”. This
    area will hold papers we¹ve written as well books and podcasts that our work
    has inspired. Hopefully, this will be come a resource for anyone who is
    interested in learning more about Brains on Fire’s unique views on Word of
    Mouth Marketing and creating movements.

    3. You can navigate by tag. Check that out in the upper right hand corner.

    4. The HELLO section makes us smile. (Can you guess who’s singing?)

    5. It’s done on time and because of that ­ everyone is taking a
    much-deserved extra holiday and we¹re officially closing on Christmas Eve.
    (Be sure and check in late Christmas Eve, though. Cordell has a story to
    share, a gift really, for everyone.)

    6. And last but not least, we’re excited to have found some happy and
    ridiculously talented new friends at FL2 interactive in Denver, Colorado who
    helped us every step of the way! They have been really patient with us (can
    you imagine Brains on Fire as a client???) and pushed us with new ideas and
    suggestions every step of the way. We love you FL2! Same tribe.

    Cheers, love and all that good stuff!

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  • Past - 2.17.09 - Geno & Spike speak - PRSA National Teleseminar

    Posted on December 22nd, 2008 by Spike and currently 0 commenting.

    REGISTER NOW
    Tuesday, February 17, 2009
    3:00 p.m. - 4:00 p.m. EST

    Member $150 / Non-Member $250

    From the PRSA Website:

    How Sustainable Word-of-Mouth Marketing Can Help Boost Your Bottom Line
    Strategies on How to Identify Buzz Building Opportunities for Your Brand

    Authentic, sustainable word-of-mouth (WOM) marketing is one of the truest forms of brand communication, and it can’t be manufactured or bought, yet more companies dedicate marketing dollars to assemble word-of-mouth and buzz marketing programs. How can you build an effective, meaningful movement for your brand that will directly impact your bottom line? How can you identify those brand advocates already speaking out on your behalf and work with them to develop a natural two-way word of mouth program?

    Spike Jones and Geno Church, from word of mouth and identity company Brains on Fire, will explain how WOM marketing works and how it doesn’t, providing techniques on how you can start to identify buzz building opportunities for your brand, with authenticity and clear measurement results in mind. They will highlight successful case studies, including data from the most recent Charleston Parks & Conservancy ‘Park Angels’ movement, as well as talk about a new way to define ROI for your marketing programs.

    In this teleseminar, you will learn:

    * How WOM and buzz building strategy can work for both B2B and B2C brands.
    * Why WOM can impact your businesses’ bottom line more than other marketing techniques.
    * How to identify WOM opportunities already taking place for your brand, and what to do once you find
    them.

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