Search the Archives

  • http://www.worthwhile.com Chris Rackley

    Nice, Spike! You know, you should do a post sometime about those “barriers” that have come down in marketing. I’d love to hear your take on those.

    Just a thought.

  • http://Www.fiskateers.com Ang

    Word! Hey companies: If you can get me to let YOU do something for ME, I think you’re on the right track. My social networking dance card has been reserved for my ego, not yours but, if you’re charming enough (and maybe buy me a drink), I might just let you cut in.

  • http://www.800ceoread.com Jon

    Right on. No one likes to be told what to do. But if we can provide resources to allow people to do what they want to do, everyone wins.

    In my job, people often ask, “so what’s your charge for all of this?” My answer is, nothing. I merely provide the things they need to do the things they want to do. Of course, they don’t believe this, but realize it when I explain that if we’re both doing what we want to do, together, a whole other set of people will arrive – with an interest in buying what we’re offering together.

    Why focus on getting one person to do something they don’t want to do, when you can create value for hundreds of others?

  • Pingback: Customers don’t work for you - No engagement - No advocates : The LEADSExplorer Blog: Lead generation - Website visitors - CRM - B2B

  • http://thomasstockwell.com Tom Stockwell

    Chris, as an online marketing guy I want my customer to move down the sales funnel and convert. I know from research that I can significantly improve the percentage of those who choose that path by applying communication strategies that effectively engage the consumer. Great online e-commerce conversion rates can be as low as 5% of visitors but if we spoke in terms of “what we got the consumer to do”, we’d have to admit we’re 95% failures.