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ChangeThis Manifesto: 10 Lessons Learned in Igniting Word of Mouth Movements
Posted on July 10th, 2009 by and currently 3 commenting.You might be familiar with the ChangeThis manifestos. And if you’re not, you should be. Because it’s easy to get lost in the great manifestos there by the likes of Seth Godin, Tom Peters, Guy Kawasaki and Hugh MacLeod.
As of this week, we’re honored to be among those who now have published work from ChangeThis. “10 Lessons Learned in Igniting Word of Mouth Movements” is a collaborative piece we put together that explains the necessary ingredients that are needed when creating word of mouth movements. Know that this document isn’t our musings or unfounded philosophies. These are real lessons from years of real, hands-on, roll-up-your-sleeves, work that has put Brains on Fire at the top of the word of mouth marketing heap.These 10 are just the beginning (we’ve already thought of three more). And we know that the collective “we” is a lot smarter than the Brains on Fire “we.” So, of course, we’d love to hear about your ingredients as well.
Enjoy the read and, as always, we’d love to hear your feedback.
Tags: 10 Lessons Learned in Igniting Word of Mouth Movements, Brains on Fire, ChangeThis, ChangeThis manifesto, Guy Kawasaki, Hugh MacLeod, Manifesto, Seth Godin, Tom Peters, WOM, WOMM, Word of Mouth, word of mouth marketing
3 Responses to “ChangeThis Manifesto: 10 Lessons Learned in Igniting Word of Mouth Movements”
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What a well written, well thought out pdf presentation! Thank you for sharing it.
FYI, there is a small typo under item 7: You have,”He’s believes in something bigger than himself to the point that he is tied to success and failures of that team.”
Item 9 reminds me of a saying I try to keep top-of-mind: “While it is good to be INTERESTING, it is better to be INTERESTED.
Thanks again for your excellent piece!
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Thanks for the kind words and for taking the time to read it all. And MANY thanks for finding the typo - the absolute bane of my existence!
Keep on fightin’ the good fight up there in the A-ville!
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Joel Newcomer July 21st, 2009 at 3:15 pm
Hey Spike! Excellent manifesto! I read about it on Conversation Agent’s blog…it truly is a masterpiece and will be a resource that I will point people to and say “Hey! Do you want to change the world? Start by reading this…” Love it! Thanks for sharing it!
Joel
