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  • Humans 1.0

    Posted on July 20th, 2009 by Spike and currently 2 commenting.

    You and I are humans 1.0. And don’t you ever forget it. You are person. Your employees are people. Your fans and customers are living, breathing, feeling, emotional people. Humans. Flesh and blood. Who laugh and cry and have good days and bad days. Who throw tantrums and learn from their (and your) mistakes.

    And you know what? There is no Human 2.0. There’s a Web 1.0 and now a Web 2.0 and probably down the road an 80.0. But the person behind the computer will still be a person. And the second we forget that is the second we begin to fail. Social networks are made up of what? People. Your Twitter followers and those you follow? People. Commentors on your blog post? Active contributors in a community? You get the idea.

    The fanstastic thing is that there are fundamental principals of being a human that will never change. One of which is that we are social beings. And we crave interaction. More so face-to-face than online. I really believe that is something that will never change. Because the technology might advance, but us being humans won’t. (And that’s not a bad thing at all.)

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  • Josh

    Great post Spike.

    It seems like too many marketing/comms/WOM/whatever people get so caught up in the graphs, bar charts, and buzzwords that they forget they’re dealing with people. It’s easy to get lost in those things. And for some, it’s a convenient escape away from where the human interaction and real conversation is taking place.

    We’re in the business of conversation. And although there’s still may be a need for the high level strategy guys (maybe), my belief is that if you’re unable to get your hands in the sand with everyone else – you’re in the wrong business.

    I think that as the focus turns from “campaign strategizing” to “team building” we’ll need the high level strategist types less and the passionate, visionary get-your-hands-dirty types more and more.

  • http://www.amplify.amp.com.au Annalie Killian

    Spike- totally hear and agree with your premise, but actually think its the other way around in terms of the numbering. Humans are like Human 10.0 in richness, complexity, social nature, intelligence, sensing and multi-streaming capability. Its the web thats behind….and Web 2.0 is an attempt to catch up to humans. Twitter is an advance on Web 2.0 in that it provides semantic filtered solutions in real time by your network instead of Google that just serves up stuff thats been hyper-referenced as best bets, and because the web is still not able to offer us real human experiences, the kind we crave, its way behind the technology that is Homo Sapiens. It is reassuring for me that almost every social network I belong to sooner or later leads to a physical interaction and new friendships in the face to face realm!