Past - 8.25.09 - Geno speaks - PRSA National Teleseminar

Posted on July 27th, 2009 by Geno and currently 0 commenting.

Here’s everything you need to know:

How Sustainable Word-of-Mouth Marketing Can Help Boost Your Bottom Line
Strategies on How to Identify Buzz-building Opportunities for Your Brand

TELESEMINAR

Authentic, sustainable word-of-mouth (WOM) marketing is one of the truest forms of brand communication, and it can’t be manufactured or bought. Find out how you can build an effective, meaningful movement for your brand that will directly impact your bottom line. Geno Church and Spike Jones help you learn how to identify those brand advocates already speaking out on your word-of-mouth program.

You will learn:

• How word-of-mouth marketing works and how it doesn’t.
• Word-of-mouth techniques you should use for your public relations and communications messaging.
• How you can identify buzz-building opportunities for your brand, with authenticity and clear measurement results in mind.
• From successful case studies, including the Charleston Parks & Conservancy “Park Angels” movement, and how to incorporate a new way to define ROI for your marketing programs.
• How WOM and buzz-building strategies can work for both B2B and B2C brands.
• Why WOM can impact your business’ bottom line more so than other marketing techniques.
• How to identify WOM opportunities already taking place for your brand, and what to do once you find them.

INSTRUCTOR

Geno Church, chief inspiration officer, Brains on Fire, develops word-of-mouth, buzz, viral and evangelism strategies for the agency’s clients. In his 13+ years with Brains on Fire, Geno has helped build word-of-mouth into the identities of brands including Fiskars Brands, the American Booksellers Association, National Family Partnership and Rage Against the Haze (South Carolina’s youth-led anti-tobacco movement).

Spike Jones, firestarter, Brains on Fire, began his career as a copywriter, crafting compelling stories for clients ranging from BMW Manufacturing to Dagger Kayaks. His purpose now is to embrace the kindred spirits that approach Brains on Fire looking for identity and word-of-mouth help. In addition, his responsibilities include creative and strategic input in building remarkable experiences that marry a company’s identity with word-of-mouth tools and techniques.

Read Geno and Spike’s blog post on our Professional Development blog, comPRehension:

- “Where’s the Party?”
- “Is Client Relations the New Media Relations?”

Play-Back Registration Available

EVENT

Tuesday, August 25, 2009
3:00 p.m. - 4:00 p.m.

Member $150 / Non-Member $250
APR Accreditation Maintenance Credits Approved: 1.0

Participants earn 1.0 APR Accreditation Maintenance Credits for a teleseminar. For more information on APR Accreditation Maintenance Credits, visit http://www.prsa.org/PD/apr/index.html.