Search the Archives

  • Are you lifting up your customers?

    Posted on September 8th, 2009 by Spike and currently 7 commenting.

    In the Friday pow-wow, Cordell - as he is known to do - captivated the rest of us. And during his talk, he mentioned that when he first started in this business, part of his mission was to lift others up. I’m not talking about getting all religious on you, but I’m sure you can travel down that path if you like.

    What a great set of words. It’s our job to find passionate people and lift them up. Hoist up their conversations. Shine a light on their lives. Raise the sails of what they care about and connect them with the companies that care to have a real relationship that transcends a Twitter feed.

    Because when you think about lifting someone up, you think about things differently. You are the one that does the lifting. Not them. You are the one that provides the footholds, the rope - whatever it takes. You’re not trying to manipulate them or “get” them to do anything for you. Instead you are enabling them. You’re celebrating them. You become the conduit. And that’s a lot stronger than your social media campaign.

    So think about things differently this week. Lift others up. Is it back-breaking work? You bet. Is it worth it? Every. Single. Minute.

    Share The Love
    SubscribeBlinklistBloglinesBlogmarksDiggdel.icio.usFacebookFurlMa.gnoliaNewsVineRedditStumbleUponTechnorati
    Tags: , ,

7 Responses to “Are you lifting up your customers?”

  1. Elizabeth September 8th, 2009 at 4:56 am

    Preach on, Brother Spike!

  2. etb_writes (etb_writes) September 8th, 2009 at 5:01 am

    Twitter Comment


    Reading about lifting up your customers, via @BrainsOnFire [link to post]

    - Posted using Chat Catcher

  3. kristen_okla (Kristen Turley, APR) September 8th, 2009 at 5:57 am

    Twitter Comment


    Brains On Fire Blog » Blog Archive » Are you lifting up your customers? [link to post]

    - Posted using Chat Catcher

  4. Some thoughts on our marketing | Biestmilch's Seven September 9th, 2009 at 3:26 am

    [...] Greg Cordell from Brains on Fire says: “It’s our job to find passionate people and lift customers up. Hoist up their conversations. Shine a light on their lives. Raise the sails of what they care about and connect them with the companies that care to have a real relationship that transcends a Twitter feed.” [...]

  5. Dr Wright September 9th, 2009 at 3:48 am

    I think clients and even your newsletter readers feel good hearing about themselves.

    Dr. Letitia Wright
    The Wright Place TV Show
    http://wrightplacetv.com
    http://www.twitter.com/drwright1

  6. AudreyT2 (Audrey Thorne) September 11th, 2009 at 11:07 am

    Twitter Comment


    Are you lifting up your customers?
    [link to post]

    - Posted using Chat Catcher

  7. stillbreeding (Gael Montouchet) September 14th, 2009 at 7:02 am

    Twitter Comment


    wonders why it’s so hard to find good people to work with… [link to post]

    - Posted using Chat Catcher

Leave a Reply