
Spike is at it again. And this time it’s “I (heart) Your Brand.”
A little love goes a long way. When negative messaging and budget cutbacks seem to be the rule rather than the exception, it’s the brands that love their fans the most that will succeed. Whether you’re focused on media relations, customer relations or internal communications, learn from Geno Church and Spike Jones how to take your fans’ love and incorporate it across your company culture. You’ll also learn how to identify ways to re-define your brand identity to more fully involve your valued customers.
You will learn: