Can you have SuperFans?

Posted on September 23rd, 2009 by Spike and currently 7 commenting.

*Caution: Potential horn-tootin’ ahead.

So after 3.5 years, are you tired of us talking about the Fiskateer movement? Don’t answer that. If you’ve read our ChageThis Manifesto, you know that movements have a beginning, but they have no end. Movements grow. They evolve. They suprise and delight everyone involved at every turn.

Case in point: This weekend, I get an email from one of the lead Fiskateers, who attached these photos:

Yes, those are Fiskateers. Super Fiskateers, no doubt: Scrapgirl and Croppin’. And you’ll also notice their iconic orange and green Fiskateer scissors in the custom-made holders.

Why did they feel compelled to dress up? Was there a contest? Something to win?

Nope. Not at all. They did it…just because.

This is the part where I remind you that we’re talking about a company that is known for making scissors. SCISSORS, PEOPLE. But Fiskars reframed the conversation so it’s not about them, it’s what people DO with the scissors. Fiskars became the conduit. The vessel. The enabler to connect people with their passions.

So, you’re asking yourself, can we get some of that? If you’re open to it, yes. Can you have superfans? You’d be surprised what people can get excited about. Especially when you don’t make it about you.

And once you do, you’ll constantly be amazed at how your customers will pick up the banner and not only become your evangelists, but your SuperFans. I guarantee that it’ll never stop amazing you how many times they swoop in and save the day.