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- 8.19.10 - PRSA Webinar - Geno talks about How to Grow Word-of-Mouth Movements
- 10.19.10 - Geno Speaks - Public Relations Society of America International Conference, Washington D.C.
- 9.15.10 - Geno Speaks - Optimization Summit - Dallas, TX
- 7.20.10 - Geno Speaks - Supergenius Conference, New York, NY
- 5.22-25.10 - Geno Speaks with Angela Daniels - National Restaurant Association Show - Chicago, IL
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- Past - 2.09.10 - Geno speaks - PRSA Teleseminar - How to Grow WOM Movements
- 4.22-24.10 - Geno speaks - NewComm Forum 2010 - San Mateo, CA
- Past - 1.27.10 - Spike speaks - Association of National Advertisers - Houston, TX
- Past - 12.05.09 - Geno & Eric speak - WordCamp Orlando, FL
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Can you have SuperFans?
Posted on September 23rd, 2009 by and currently 7 commenting.*Caution: Potential horn-tootin’ ahead.
So after 3.5 years, are you tired of us talking about the Fiskateer movement? Don’t answer that. If you’ve read our ChageThis Manifesto, you know that movements have a beginning, but they have no end. Movements grow. They evolve. They suprise and delight everyone involved at every turn.
Case in point: This weekend, I get an email from one of the lead Fiskateers, who attached these photos:
Yes, those are Fiskateers. Super Fiskateers, no doubt: Scrapgirl and Croppin’. And you’ll also notice their iconic orange and green Fiskateer scissors in the custom-made holders.
Why did they feel compelled to dress up? Was there a contest? Something to win?
Nope. Not at all. They did it…just because.
This is the part where I remind you that we’re talking about a company that is known for making scissors. SCISSORS, PEOPLE. But Fiskars reframed the conversation so it’s not about them, it’s what people DO with the scissors. Fiskars became the conduit. The vessel. The enabler to connect people with their passions.
So, you’re asking yourself, can we get some of that? If you’re open to it, yes. Can you have superfans? You’d be surprised what people can get excited about. Especially when you don’t make it about you.
And once you do, you’ll constantly be amazed at how your customers will pick up the banner and not only become your evangelists, but your SuperFans. I guarantee that it’ll never stop amazing you how many times they swoop in and save the day.Tags: Fiskars, Fiskateers, scissors, SuperFans, WOM, WOMM, Word of Mouth, word of mouth movements
7 Responses to “Can you have SuperFans?”
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Can you have SuperFans? [link to post] -
@PembaServes Running with scissors. I guess it’s officially, a movement. [link to post] -
@BikeCrave - Wait, it hasn’t been a movement before? We’re running with scissors RIGHT NOW. -
@PembaServes Precisely. Without a costume, I’d say that makes it truly a global and sustained movement. -
2 great posts on communitySUPERFANS: Cheeseheads http://bit.ly/18Nnyd (#TheCR) + Can you have SuperFans? [link to post] (#brainsonfire) -
Thank you @BrainsOnFire for the excellent example showing customers carrying a companies banner. [link to post] -
@AnneTrabue Did you ever read the Fiskars case study by @BrainsOnFire? You’d love that. [link to post] http://ow.ly/YKld