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  • Whose Passion is Greater?

    Posted on October 28th, 2009 by Spike and currently 5 commenting.

    Ya know, “passion” is a word that’s about to go into the overused marketing trash bin for me, but until we find one to replace it…

    If you’re doing some things right and your company has made it through the past year, then you just might have some fans out there. And fans have passion - it kinda comes along with the territory. Passion is a great thing to have, but lemme ask you this: is it a lop-sided kind of love? In other words, do your customers love your company/product/service more than you and your employees do?

    Because if they do, you might be in trouble. Passion needs to be a mirror. It needs to be equal inside a company and outside a company. And if it’s lop-sided, you may want to find out why.

    In our experience, if there’s passion inside the company - from the very top to the good folks on the front lines - then you’re easily going to find passion outside your company. But if your people are coming to work to collect a paycheck, then I’m thinking that you’re not finding much passion inside or outside your walls.

    Passion is contagious. It’s exciting. It fuels word of mouth. And we’ve talked about how it’s no longer a product conversation - it’s no longer about you and what you can do. It’s a passion conversation - it’s about how you fit into people’s lives and how you can be a conduit to their passion. You’re the enabler, not the destination.

    So follow the passion. It’ll let you know really quickly what’s working. And what’s not.

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5 Responses to “Whose Passion is Greater?”

  1. Teresa Basich October 28th, 2009 at 9:02 am

    So true, and so important for fostering community. People relate to passion, and if they don’t see it from a brand they love they’ll turn to other fans, not the brand reps. When you believe in and love the products, services and experiences you’re selling that belief and love connects with people down to the core of their being. Your enthusiasts will smell the paycheck-collecting rats in your company from a mile away, that’s for sure.

    Great post, Spike.

  2. Fresh Crackers (12 « Don’t Compromise!) October 29th, 2009 at 4:36 am

    [...] Who’s Passion is Greater?: the good people at Brains on Fire – who’s passion for communicating inspired us to have our own blog – make a great point or two about passion. As Graham Parker once sang, “it’s no ordinary word”. Passion creates passion, but it needs to be mutual. [...]

  3. Spike October 29th, 2009 at 4:42 am

    Teresa, thanks for adding to the conversation. You’re SO right about passion being a powerful connector. It should be an integral part of any initiative.

  4. Bill Free October 30th, 2009 at 5:57 am

    Whose passion is greater? Mine, when the headline is grammatically correct.

  5. Spike October 30th, 2009 at 6:04 am

    Thanks, Bill. It’s changed. I’m a product of the Dallas Independent School District. And it shows, don’t it?

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