Past – 2.09.10 – Geno speaks – PRSA Teleseminar – How to Grow WOM Movements

Posted on December 31st, 2009 by Geno and currently 0 commenting.

Join Geno as he talks about how “People are the Killer App” in his presentation on How to Grow Word of Mouth Movements.

What are you freakin’ waiting for? Register now.

Straight from the website:

What does it take to build a movement of loud and proud brand ambassadors? More social media applications? Faster technology? Geno Church teaches you the seven lessons on how your brand can build and grow a movement, starting with how to treat people like fans, not customers, and how to allow your fans to share brand ownership. Learn the difference between a movement and a campaign, as well as how to measure ROI. Hear about word-of-mouth case studies, including the Fiskars Brands “Fiskateers” movement, which now has more than 5,000 members worldwide, and the Effie award winning Rage Against the Haze youth anti-smoking initiative, which has more than 7,000 active teenagers involved despite a complete state program budget elimination.

You will learn:

• How to turn product conversations into passion conversations.
• How to build and grow a word-of-mouth movement.
• How to encourage your customers to be brand ambassadors.
• How to measure word of mouth ROI.
• How to allow your fans to share brand ownership.