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Would you choose social media or engaged employees?
Posted on March 11th, 2010 by and currently 16 commenting.
“If you had to choose social media* or 100% engaged employees for your brand, which would you choose?”
I recently asked that on Twitter and the responses were pretty interesting. The question forces a choice, which many of the people who responded had a hard time making. One person even called it down-right ’silly.’ Generally, people wanted both - engaged employees who use social media. Fair enough, but not a singular answer the question begs.
If you’re having a hard time with the answer, this might be a good gut-check.
You see, the answer gets at a deeper question - what is the most valuable asset that your business has?
We’re not denying that social media can have massive influence for a brand, or even that it can add to a brand’s bottom line if wielded correctly. But I am saying that we would bet on a business with engaged employees and no communication through social media over a business with mountains of online ‘influence’ any day of the week.
Why?
It’s pretty simple: one of the foundations of a good business is an amazing customer experience. And employees provide that experience to customers. And 100% engaged, passionate employees do that in a way that turns customers into loyal fans. So if we had to choose between an online communication tool and people who’s hearts beat to turn customers into loyal fans, the choice is clear.
Tags: choices, Connection between customer and company, connections with customers, conversations with customers, Employees, engaged, gut-check, Influence, questions, Social media, value
16 Responses to “Would you choose social media or engaged employees?”
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Agreed. The choice is obvious — it’s about the people, not the tools. However, I’d say that a fully engaged employee is one that has the most communication tools at their disposal. It’s apples and oranges. Social media does not make a fully engaged employee, but a fully engaged employee is most likely using social media to engage.
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Brains On Fire Blog » Blog Archive » Would you choose social media …: But I am saying that we would bet on a bu… [link to post] -
Brains On Fire Blog » Blog Archive » Would you choose social media … [link to post] -
Would you choose social media or engaged employees? [link to post]
#branding -
Brains On Fire Blog » Blog Archive » Would you choose social media … [link to post] -
Would you choose social media or engaged employees? [link to post] -
Brains On Fire Blog » Blog Archive » Would you choose social media … [link to post] -
Would you choose social media or engaged employees? [link to post]
#sCRM #PR #analytics -
Brains On Fire Blog » Blog Archive » Would you choose social media …: “If you had to choose social media* or 10… [link to post] -
Rob -
Good thoughts - thanks for sharing. People not tools…music to my ears. Also, I agree that social media usage can be a barometer for engagement, but only in certain contexts. There are lots of irreplaceable employees out there who don’t use it at all.Everyone else, thanks for the Tweets.
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Allegedly from Dale Carnegie:
Take away my people, but leave my factories and soon grass will grow on the factory floors. Take away my factories, but leave my people and soon we will have a new and better factory”.
Social Media is not the answer to every problem, but any company, that has unmotivated, unengaged people definitly has a huge problem. So the answer is easy: People first!
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Would you choose social media or engaged employees? | [link to post] -
Hubertus -
Amen! Great, great quote. Thank you so much for sharing.
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“There are lots of irreplaceable employees out there who don’t use it at all.”
Agreed.
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Would you choose social media or engaged employees?-If you had to choose social media or engaged employees for your brand [link to post] -
Social media and engaged employees - the two most important things for a business to have! But I have no doubt that enthusiastic employees are all a business needs to grow. Interesting blog, I enjoyed reading.
