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Greenville, SC 29601
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Brains on Fire

  • Approach
  • Working

    Igniting Movements

    • Park Angels
    • Rage Against the Haze
    • Fiskateers
    • IndieBound
    • Love 146

    Building Identities

    • Bon Secours St. Francis Health System
    • The Lazy Goat
    • Gadow
    • New Carolina
    • Table 301
    • Charleston Parks Conservancy
    • Schnackel Engineers
    • Jason's Deli
    • Hops Grill and Brewery
    • Ryobi
    • Find Great People International
    • Confluence Watersports
    • M33 Integrated Solutions
    • Grow
  • Individuals
  • Speak
  • Published
  • Blog
  • Book
  • Hello
  • Cordell at his best - on stage
Brains on Fire Book

On Sale Now.
The Book.
The Love.
The Movement.

Featuring ten lessons you can start building on today, the Brains on Fire Book takes you step by step through lessons we have learned on how to inspire excitement and engage the customers and other stakeholders who will advocate for you.

Get your hands on one.

Flickr Feed

Lesson Eleven SketchBrains on Fire Book sketch: Bad ThingsBrains on Fire Book sketch: Fiskateer #1943The Erics

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Speaking Engagements

  • 8.19.10 - PRSA Webinar - Geno talks about How to Grow Word-of-Mouth Movements
  • 10.19.10 - Geno Speaks - Public Relations Society of America International Conference, Washington D.C.
  • 9.15.10 - Geno Speaks - Optimization Summit - Dallas, TX
  • 7.20.10 - Geno Speaks - Supergenius Conference, New York, NY
  • 5.22-25.10 - Geno Speaks with Angela Daniels - National Restaurant Association Show - Chicago, IL
  • 3.23.10 - Geno speaks - Optimization Summit - Dallas, TX
  • Past - 2.09.10 - Geno speaks - PRSA Teleseminar - How to Grow WOM Movements
  • 4.22-24.10 - Geno speaks - NewComm Forum 2010 - San Mateo, CA
  • Past - 1.27.10 - Spike speaks - Association of National Advertisers - Houston, TX
  • Past - 12.05.09 - Geno & Eric speak - WordCamp Orlando, FL

The Archives

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Categories

  • Brands (148)
  • Design (17)
  • Identity (60)
  • Kindred Spirits (112)
  • Learnings (330)
  • Lesson Eleven (2)
  • Marketing (261)
  • Movements (154)
  • Naming (18)
  • News (53)
  • No-Nos (35)
  • Overheard (20)
  • Rants (90)
  • Slice of Life (135)
  • Speaking (64)
  • Uncategorized (642)
  • Word of Mouth (187)

Authors

  • Greg Cordell (25)
  • Eric Dodds (61)
  • Geno Church (179)
  • Justine Foo, Ph.D. (33)
  • Kindling Spirits (21)
  • Robbin Phillips (211)

Kindred Spirits

  • WOMMA
  • Blair Enns
  • Brand Autopsy
  • Weirdo Toys
  • Alltop
  • Love146
  • Voce Connect
  • Hyku
  • Brand Builder
  • Mack Collier
  • Jason Falls
  • Fast Company

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Recent Articles

  • Looking Up and Moving Down…Stairs!
  • Lesson Eleven: The First Post - It’s About People, Stupid
  • The book is here! The book is here!
  • Chat pack Friday, living dangerously.
  • Happy client?
  • What’s your mecca?
  • Firecam and pictures: Brains on Fire in the Recording Studio
  • Lifting others up. Part two or three. Or four. Who knows.
  • From Shannon: Technological enlightenment (and a side of fries)
  • Picture Blog: Brains on Fire Through Intern Eyes

Search the Archives

  • Invite Brains on Fire to speak

    Posted on December 22nd, 2008 by Robbin and currently 0 commenting.

    Yes, they actually let us on stage and give us a microphone. So we’ve had the great opportunity to speak to a wide range of audiences (here’s what they had to say). From private events to international conferences (like these), if you’re interested in participating in an entertaining, mind-stretching, refreshing presentation from one of Brains on Fire’s speakers, then please contact Liza Jones (liza (at) fullcirclepr (dot) com).

    Tags: geno church, Greg Cordell, Robbin Phillips, Speaking, Spike Jones
  • 3.23.10 - Geno speaks - Optimization Summit - Dallas, TX

    Posted on January 7th, 2010 by Geno and currently 2 commenting.

    Ya know, March in Texas is actually pretty nice. So why not make the trip into DFW to hang out with Geno at this two-day Summit?

    Straight from the website: At the Dallas 2010 Optimization Summit, you’ll experience learning by doing. You’ll build your own two-day curriculum out of flexible full-day, half-day, and two-hour component workshops on topics ranging from Social Media to Revenue Management, all of which are carefully planned to build upon each other progressively, and expand your understanding and skill set exponentially. The knowledge you receive will be continually reinforced by hands-on interaction to make certain you have not just the knowledge, but the know-how!

    Geno will be leading a workshop based on: People are the Killer App: Lessons Learned from Creating Word of Mouth Movements

    What are you waiting for? Register here. Early birds get a deal for only $329. Go on, you know you wanna.

    Tags: 2010 Optimization Summit, Dallas, geno church, people are the killer app, Speaking, Texas, WOM, Word of Mouth, word of mouth movements
  • 4.22-24.10 - Geno speaks - NewComm Forum 2010 - San Mateo, CA

    Posted on December 10th, 2009 by Geno and currently 1 commenting.

    Geno returns for the third year in a row to present at the meeting of the minds that is the New Communications Forum. This time, the topic will be “The WOM Confessional: Lessons Learned in Creating Brand Movements.”

    Keep an eye on the website for details. But put this one on your calendar now, as it’s a must-attend!

    Tags: California, Creating Brand Movements, geno church, New Communications Forum, NewComm, San Mateo, Speaking, The WOM Confessional
  • 5.22-25.10 - Geno Speaks with Angela Daniels - National Restaurant Association Show - Chicago, IL

    Posted on January 20th, 2010 by Geno and currently 2 commenting.

    Are you going to be at the NRA Show 2010 on May 24 in Chicago?  I’m sure you’re busy going through the extensive list of educational sessions offered at the conference.  But I wanted to point out one session you don’t want to miss.

    Geno Church and Angela Daniels will speak on Monday, May 24, from 10 to 11:30 a.m. in Room S404ABC about how you can ignite a movement for your brand through compelling word of mouth initiatives.  This isn’t just another “marketing 101” speech.  You’ll leave this session energized about how you can work with your brand fans to create a movement that builds results.

    Tags: Chicago, Illinois, National Restaurant Association, NRA, Speaking, Spike Jones
  • 8.19.10 - PRSA Webinar - Geno talks about How to Grow Word-of-Mouth Movements

    Posted on July 2nd, 2010 by Geno and currently 1 commenting.

    What does it take to build a movement of loud and proud brand ambassadors? More social media applications? Faster technology? Geno Church teaches you the seven lessons on how your brand can build and grow a movement, starting with how to treat people like fans, not customers, and how to allow your fans to share brand ownership. Learn the difference between a movement and a campaign, as well as how to measure ROI. Hear about word-of-mouth case studies, including the Fiskars Brands “Fiskateers” movement, which now has more than 5,000 members worldwide, and the Effie award-winning Rage Against the Haze youth anti-smoking initiative, which has more than 7,000 active teenagers involved despite a complete state program budget elimination.

    PRSA Webinar

    Thursday, August 19th

    3:00pm, EST

    Members $150 / Non-Members $250

    Register: http://www.prsa.org/Learning/Seminars/view/663/How_to_Grow_Word-of-Mouth_Movements

    Tags: ambassadors, Brains on Fire, Brand, EFFIE, Fiskars, Fiskateers, Geno, geno church, gold, Movement, people are the killer app, PRSA, Rage Against the Haze, Speaking, webinar, WOM, Word of Mouth
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