
Featuring ten lessons you can start building on today, the Brains on Fire Book takes you step by step through lessons we have learned on how to inspire excitement and engage the customers and other stakeholders who will advocate for you.
Yes, they actually let us on stage and give us a microphone. So we’ve had the great opportunity to speak to a wide range of audiences (here’s what they had to say). From private events to international conferences (like these), if you’re interested in participating in an entertaining, mind-stretching, refreshing presentation from one of Brains on Fire’s speakers, then please contact Liza Jones (liza (at) fullcirclepr (dot) com).
Ya know, March in Texas is actually pretty nice. So why not make the trip into DFW to hang out with Geno at this two-day Summit?
Straight from the website: At the Dallas 2010 Optimization Summit, you’ll experience learning by doing. You’ll build your own two-day curriculum out of flexible full-day, half-day, and two-hour component workshops on topics ranging from Social Media to Revenue Management, all of which are carefully planned to build upon each other progressively, and expand your understanding and skill set exponentially. The knowledge you receive will be continually reinforced by hands-on interaction to make certain you have not just the knowledge, but the know-how!
Geno will be leading a workshop based on: People are the Killer App: Lessons Learned from Creating Word of Mouth Movements
What are you waiting for? Register here. Early birds get a deal for only $329. Go on, you know you wanna.
Geno returns for the third year in a row to present at the meeting of the minds that is the New Communications Forum. This time, the topic will be “The WOM Confessional: Lessons Learned in Creating Brand Movements.”
Keep an eye on the website for details. But put this one on your calendar now, as it’s a must-attend!
Are you going to be at the NRA Show 2010 on May 24 in Chicago? I’m sure you’re busy going through the extensive list of educational sessions offered at the conference. But I wanted to point out one session you don’t want to miss.
Geno Church and Angela Daniels will speak on Monday, May 24, from 10 to 11:30 a.m. in Room S404ABC about how you can ignite a movement for your brand through compelling word of mouth initiatives. This isn’t just another “marketing 101” speech. You’ll leave this session energized about how you can work with your brand fans to create a movement that builds results.
What does it take to build a movement of loud and proud brand ambassadors? More social media applications? Faster technology? Geno Church teaches you the seven lessons on how your brand can build and grow a movement, starting with how to treat people like fans, not customers, and how to allow your fans to share brand ownership. Learn the difference between a movement and a campaign, as well as how to measure ROI. Hear about word-of-mouth case studies, including the Fiskars Brands “Fiskateers” movement, which now has more than 5,000 members worldwide, and the Effie award-winning Rage Against the Haze youth anti-smoking initiative, which has more than 7,000 active teenagers involved despite a complete state program budget elimination.
PRSA Webinar
Thursday, August 19th
3:00pm, EST
Members $150 / Non-Members $250
Register: http://www.prsa.org/Learning/Seminars/view/663/How_to_Grow_Word-of-Mouth_Movements