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Featuring ten lessons you can start building on today, the Brains on Fire Book takes you step by step through lessons we have learned on how to inspire excitement and engage the customers and other stakeholders who will advocate for you.
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JetBlue pulls the Zig
Posted on September 9th, 2008 by and currently 2 commenting.At a time when the airlines are continuing to screw us all by upping their prices and cutting the number of flights starting next week, JetBlue has once again done something oh so simple that the rest of the boys and girls would’ve never thought of:
They are auctioning their tickets on ebay.
According to a Wired article, auctions start at a nickel and there is no reserve. Yes, you should make sure you are getting a good deal by stopping by jetblue.com before you bid, but what a whack on the head idea for an airline.
And this is why JetBlue continues to win. This is why Umpqua is the zig in the banking industry’s zag. And this is why Zappos is getting so many happy customers these days. Are what these companies are doing revolutionary? Sometimes. But the simple fact that they aren’t afraid to break the ranks of the status quo and try something different is what part of what makes people (employees and customers) love them. They take risks. And in a risk-taking environment, people are allowed to think differently and try new things. Which is the exact opposite of ‘we’ve never done it that way before.’
Tags: airline flights, airlines, buy airline tickets on ebay, eBay, JetBlue, status quo, Umpqua, Wired Magazine, Zag, Zappos, Zig