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What’s the Business Impact of Word of Mouth?

Everyone believes word of mouth has an impact on business from increasing awareness to driving sales. But proving the return on investment in word-of-mouth marketing has been an elusive quest for marketers. Earlier this year, WOMMA set out to answer this increasingly important question. Working with brands like AT&T, Frito-Lay, Intuit, PepsiCo, Weight Watchers and […]

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Storytelling for Non-Sexy Brands

At Brains on Fire, we do a lot of thinking and talking about brand storytelling. We help brands tell the stories of their who and their why — not just their what. For some brands (like nonprofits) the story is a bit clearer from the start. For other brands, however, it takes a little digging. But […]

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Friday Fotos | Workaway Edition

Last week we tried out our first all-office “workaway,” a meeting-free afternoon to work from anywhere you feel happiest and most productive. Here are a few of the results… Emily working from Camp Everhart Sarah working from Spill the Beans Moe working from Kitten Central Amy working from her Wonder Workshop in Ohio Nathan working from Snuggleville […]

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Best Blogging Practices

Recently, our new friend Debra reached out with a question: Your Brains on Fire blog is particularly great and before I get started with this somewhat daunting task, I’d love to hear if anyone at BOF has some intel to share on best blogging practices. Since I work in post-secondary in Canada, examples of my colleagues […]

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