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How to REALLY think like your customers.

If you google “how to think like your customers” you’ll find tons of sales trainers and marketing folks talking about “how to get your customers to buy more stuff”; which is on our minds as marketers for sure. But, as Marty Neumeier says in his new book The Brand Flip, the new world of marketing is more […]

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Personal Branding Matters

The conversation about personal branding seems to be popping up everywhere these days. Fast Company recent dubbed it “essential to career success.” 99u says “the resume is dead, the bio is king.” Inc says “virtually everyone” needs to care about personal branding, because “how people see you matters; it is a fundamental truth of being a human.” […]

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Friday Fotos | Glitter Is Good Edition

    This elusive lady is Cathy Harrison, an account shepherd at Brains On Fire! A mother of two (Sam and Kate), lover of Publix, and all-around kick-ass business woman, Cathy knows how to get the job done. She’s on top of her stuff – if you want to feel like a slob, check out […]

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Seek to be insanely understood.

Geno’s hair. Just because… The other day I was speaking to someone and they gave me some great advice: Seek to be insanely understood. Brilliant, right? How might your world change if you kept  this a mantra in your mind and asked yourself “How might I make my words, spoken or written,  insanely easy to understand?”  […]

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