Posts Tagged ‘amy taylor’

Q&A with Jonah Berger (and a chance to win a copy of his new book Contagious!)

In February, Wharton Marketing Professor Dr. Jonah Berger joined Brains on Fire for the 2013 F.I.R.E. Session. Along with advance copies of his new book Contagious, Jonah shared his insights on what makes things go viral. If you’ve ever wondered why some things catch on, this was the presentation to demystify the mystery. Jonah’s talk […]

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Free Love: The Influence of Swag + Surprise on Social Engagement

Be advised: Today I am going to share an opinion that may ruffle your feathers a bit. If you are looking to increase conversation about and brand loyalty…give people free stuff. Now that I have your attention…I’ll admit, it’s a little more complex than that. From what I have observed, there tend to be two […]

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The Power of Thank you, pt. 2

If you are looking for a way to make your brand better, start by making it easy for fans to recognize the people (read: your employees – who ARE the brand) creating remarkable and inspiring experiences, products and services. Make it even easier for your fans to share the stories of those remarkable experiences with others.

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The Power of Thank You, pt. 1

With the click of a button, the anonymous process of placing a pizza order becomes personal. Anonymous employees become pizza heroes to hungry customers, and customers become cheerleaders to employees. Sure, the tool is cool, but far more importantly, it is a conduit for customers to express gratitude – and employees to receive it. The brand helps the people who ARE their brand connect with the people who LOVE their brand and vice versa. And that bridge is a mighty thing.

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