Posts Tagged ‘Community’

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The overview effect for marketers.

I’m reading Arianna Huffington’s book THRIVE. And I really do love it. This morning as I sat on my back porch reading before I started the day, I stopped and highlighted this set of words:  “Astronauts have often reported transformational experiences when they look back at Earth, a phenomenon that has been called “the overview […]

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How to REALLY think like your customers.

If you google “how to think like your customers” you’ll find tons of sales trainers and marketing folks talking about “how to get your customers to buy more stuff”; which is on our minds as marketers for sure. But, as Marty Neumeier says in his new book The Brand Flip, the new world of marketing is more […]

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Less Show. More Soul.

I love this photo of Benjamin Hart from Brains on Fire LA (tall guy on the left)  spending a day serving alongside our clients at SusieCakes.  The other day I was doing some research and stumbled on this piece of wisdom from Jonathan Fields:  Show is soul’s cover-up. So much bravado. So much posturing. Positioning. […]

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Community in Action

“One of the marvelous things about community is that it enables us to welcome and help people in a way we couldn’t as individuals.” -Jan Vanier

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