Posts Tagged ‘Community’

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Community in Action

“One of the marvelous things about community is that it enables us to welcome and help people in a way we couldn’t as individuals.” -Jan Vanier

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Stop Trying to Be Apple — and Just Be You

I began my career in marketing/PR for municipal government. Community building in the literal sense. A couple weeks ago I had the opportunity to listen to a couple super smart City Planner types talk about exactly that as my city began the process of creating a new “Master Plan.” While the focus of the talk […]

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DOs + DONTs of Community

Five question to ask before getting started… Why do you want a people-led community for your organization? What is your goal? (Hint: it can’t just be sales.) Do hand-raisers already exist? Who’s going to be in charge? In other words, who’s going to run the program? How fast will the program have to be seen […]

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Are You Brand Strong?

Last Friday I saw a piece of really great work courtesy of The Rainforest Alliance. At first it made me laugh. Then it got my wheels turning for a couple reasons: 1. It takes a highly tongue-in-cheek jab at the very real tendency for brands to have unrealistic community engagement expectations and/or unfocused calls-to-action. 2. […]

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