Posts Tagged ‘customers’

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Sip Sessions with Will Shurtz of Vagabond Barista

In December, Brains on Fire had the pleasure of a visit from Will Shurtz of  Vagabond Barista. If you’ve never had the opportunity to see Will in action, let us be the first to say…it’s a treat. Even if you’re not making a trip to Greenville anytime soon (and you should!), you can still experience […]

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It’s the Not-So-Important Things that Matter Most

It’s no secret that I am a big fan of Simple bank. Earlier this year I shared my own story as the recipient of outstanding customer service and the magic that happens when brands give their people permission to be awesome. As it turns out, it wasn’t the only one. In fact, nearly 600 other […]

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Stop, Look + Listen: A Marketing Lesson from the Bees

Last weekend I pulled out a batch of beeswax for a Christmas gift I’m working on for a friend. Though I’d had it hanging around my home craft archive since early autumn, this was the first time I had taken a moment to really look at the label.  Visually, it is nothing special; a simple […]

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3 Guideposts (And One Example) for Awesome Touchpoint Marketing

Confession: I love offline touchpoints. Techy touchpoints are great, but there’s just something about a good old-fashioned, hold-it-in-the-palm-of-your-hand touchpoint that really does it for me. I recently found myself on the receiving end of one such touchpoint, and wanted to share the story: Allow me to introduce you to MOUTON, a hip little bar-meets-restaurant nestled […]

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