Posts Tagged ‘Passionate fans’

The Story of You (is really The Story of Us)

“Buy the smallest space you can make work for you… in the nicest neighborhood you can afford.” It’s a theory that applies to relationships, too. In a time where “more” is often equated with “better,” many people have lost site of what really matters: quality. Fill your small space, your little kitchen, your one, precious life with the best people you can find. The best friends, the most passionate people, the believers, the celebrators, the enthusiasts, the dreamers and doers. Fill your days with people who care about and believe in something you care about and believe in, too.

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Word of Mouth and Non-brand-specific Retail Stores

Conversations among kindred spirits have bubbled up in the past month or so about the concern the retail stores have about their WOM-ability. In other words, these are stores that don’t make their own products, but carry a lot of well-known brands. If they don’t make their own products ” ones that people are passionate […]

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What happens after the credits roll?

I finally got a chance to go see Ironman this past weekend. And I was not disappointed. A couple of weeks back on opening day, I was reading through some posts on twitter and a lot of folks were telling others that they should stay though the end of the credits. So I did. And […]

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The ROI on Word of Mouth Marketing

Talking to companies about word of mouth marketing ” especially organic WOM ” and how it can fit into their identity, is both fun and interesting. They seem to get it most of the time. And get excited about it. But then comes the dreaded Return-On-Investment (ROI) question. And I’m not going to get into […]

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