Posts Tagged ‘Social media’

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Personal Branding Matters

The conversation about personal branding seems to be popping up everywhere these days. Fast Company recent dubbed it “essential to career success.” 99u says “the resume is dead, the bio is king.” Inc says “virtually everyone” needs to care about personal branding, because “how people see you matters; it is a fundamental truth of being a human.” […]

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Why You Should Be Curating + Culling User-Generated Content

User-generated content has become the golden goose of marketing. If we do our jobs right, we get people to care about our client brands and organizations. Once those relationship are established, we’re in a much better place to inspire people to action. With more than 300 million users, Instagram usurped Twitter in December. For many brands, user-generated photos have become one of the most valuable […]

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A Cautionary Tale: How Instagram Zucked Us Over

Poet William Carlos Williams once said, “So much depends on a red wheelbarrow.” I don’t know about wheelbarrows, but the BOF team recently learned just how true that statement is when it comes to one-letter typos. If you follow Brains on Fire on Instagram, you may have noticed that our @bofogram account has gone unusually quiet. There’s a […]

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Make Sense, Not Noise

Among the handful of golden rules for brands on social media, you’ll find this tidbit of wisdom: Don’t force your way into a conversation; join a conversation when the opportunity arises, it makes sense and feels natural.  Those of us in marketing have had time to hone our skills. We’re very familiar with the sound of those obvious and less-obvious doors […]

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