What it’s about
In their second book, The Passion Conversation, the word-of-mouth masterminds mash-up the latest in wonky academic research with practical, real world case stories to show how any business can spark and sustain word of mouth marketing.
Readers will learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations and ultimately impacting the financial success of a business.
THE PASSION CONVERSATION (published by Wiley) changes your perspective on marketing by explaining the three motivations for why people talk about businesses and causes. It also details how every marketing problem is a people problem in disguise and gives irrefutable evidence that marketing materials are now conversation tools. The relatable case stories show how customer communities sustain word of mouth while also sparking financial impact. A series of exercises called Passion Explorations are included to help your business apply these worthwhile marketing lessons.