John Moore
John Moore

John Moore

Chief of Wahoo
greg cordell

Find John Online:

  • Former two-time Pinewood Derby champion
  • Current beer smuggler
  • Dandayamana – Dhanuraiana doer
  • Business book junkie
  • Inner child is in the throes of puberty

John Moore takes his job seriously, himself lightly. His business side was shaped as a long-time marketing manager with Starbucks, and later as Director of National Marketing at Whole Foods. For many years, John operated his own consultancy, the Brand Autopsy Marketing Practice.

These days, John is the Chief of Wahoo for the Brains on Fire tribe. In this role he is responsible for helping grow the business, ensuring clients achieve their desired growth, and developing learners and leaders within the tribe.

Along the way, John has authored three business books: “Tribal Knowledge,” “Tough Love,” and “The Passion Conversation: Understanding, Sparking and Sustaining Word of Mouth Marketing.”

John’s Brand Autopsy blog has been sharing hot marketing opinions since long before social media became the cool thing to do. He continues sharing his insights, traveling the world to speak to marketers on a range of topics, including word of mouth marketing strategies and how to build a captivating brand.

John’s lighthearted side is a sucker for beer and music. He treats beer like others treat wine. (He maintains a beer cellar. Seriously.) He is also deep into funky jazz and jazzy funk. Think Sly Stone, Gil Scott-Heron, Meters, and anything that is “on the one.”