John Moore

Brand Autopsy Marketing Practice

As a marketer, speaker, and author, John Moore shares business and marketing advice with companies seeking to earn unwavering devotion from customers.

From 1994 through 2004, John had the extraordinary opportunity of working deep inside the marketing departments of Starbucks Coffee and Whole Foods Market. At both brands, John focused his teams on activities that were less about using traditional advertising, and more about using the influential power of devoted customers as the advertising vehicle.

In 2005, John began the Brand Autopsy Marketing Practice to share the many lessons he has learned about marketing with passion and purpose. Working as a marketingologist, he helps companies of all sizes to diagnose and treat common marketing ailments, including: anemic sales, ideation fatigue, poor brand complexion, and contagious employee apathy.

A long-time believer in word-of-mouth marketing (WOM), John is currently putting his experience to good use as a WOM Enthusiast with the Word of Mouth Marketing Association. In this role, he educates and motivates businesses to use word-of-mouth marketing effectively and ethically.

Through speaking engagements, John brings a sense of urgency and innovation to audiences, creating new ideas and spurring on business and brand advancement.

He has been recognized by Fast Company magazine as a “leading practitioner of the arts of customer service and marketing” and is often quoted in business publications.

His book, TRIBAL KNOWLEDGE, shares actionable insights into how a business can follow the Starbucks blueprint to building an endearing and enduring business. And since 2003, John has passionately dissected all things marketing-related on the Brand Autopsy blog.

John Moore resides in the badlands of Central Texas.