You want ink? Here ya go:
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Fast Company
Brains on Fire's WOM work is featured in: "Getting Your Ideas to Fly - Three Secrets to Making a Message go Viral."
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Fast Company
Craig Pelkey-Landes, expert blogger from Fast Company, loves Brains on Fire.
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Mashable: 3 Things You Need to Know about Social Media
B.L. Ochman uses Brains on Fire as an example of a company that gets the basic principal "not expecting overnight success" and focusing on the long term.
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The New York Times
Colonial Williamsburg is highlighted as a campaign that is asking consumers to consider something revolutionary in this economy - spending money on leisure travel.
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Inc.‘s 30 Tips for Using Social Media
Brains on Fire's very own Fiskateers, from Fiskars, are mentioned in tip # 23.
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Revving the Innovation Engine with a Killer Social Media App
Lydia Dishman reports on Geno Church’s topic and presentation at the Social Media Club.
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To tweet or not to tweet: How and when to use Twitter in PR efforts
Geno’s guest column for the monthly magazine from the Public Relations Society of America.
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The little campaign that increased sales 300 per cent
An interesting phenomenon sometimes occurs when you let a campaign do its own thing: spectacular success.
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Social Networking Needs CMO Lead
A nice mention from the guest columnist, Forrester’s Josh Bernoff.
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Word-of-Mouth may be the voice of a new era in marketing
Kerry Leonard interviews WOM experts, including our own Geno Church about the rising interest in word of mouth tools and techniques.
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Maximize Your Word of Mouth Marketing
By Scott Shelhorst, this article uses Brains on Fire’s Fan Cycle as its centerpiece.
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Mining the blogosphere to craft a reputation - How four lively bloggers boosted a company’s bottom
An article by Thomas Hoffman that reveals some of the insights to creating a word of mouth movement, using the Fiskateers as a prime example.
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Harnessing the Power of Social Applications
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PRSA’s blog highlights
Spike's guest column for PRSA's blog highlights finding, listening to and empowering your biggest fans.