Books we’ve been featured in:
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Groundswell
Written by two Forrester Research master-minds and published by Harvard Press, Groundswell was voted one of the top 10 business books of 2008.
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Designing Brand Identity (2009)
A Complete Guide to Creating, Building and Maintaining Strong Brands. (Focus on Park Angels)
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The Anatomy of Buzz Revisited
Emanuel Rosen takes readers inside the world of word-of-mouth marketing and explains how and why it works. Page 234 - 237 focuses on the Fiskars case study.
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Word of Mouth Marketing
One of the founders of WOMMA guides you through the practical, hands on guide to getting people to talk about your company, your cause, and your stuff.
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Secrets of Social Media Marketing
The author of The New Influencers has created a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing.
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Designing Brand Identity
A Complete Guide to Creating, Building and Maintaining Strong Brands.
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Social Media Marketing in an Hour a Day
Learn how you can tap the Social Web and amplify your current marketing efforts by listening and participating in conversations that drive measurable results.
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Decoding Design
Decoding Design explores the work of energy in the universe and how to apply these principles to design for effective, aesthetic and ethical visual communication.
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Logo Lounge 5
The LogoLounge books have quickly become the best-selling series of design books in the Rockport line.
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Marketing Public Relations
Textbook written by Gaetan Giannini that teaches marketing and public relations in the context of social media. Brains on Fire's Fiskateers movement is featured in Chapter 3.
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BUY LOCAL
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Join The Club
Tina Rosenberg uses Brains on Fire's Rage Against The Haze case study to show us how peer pressure can transform the world.
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