When the parent company of Dagger, Perception, Mad River Canoes, Wilderness Systems and Wave Sport came to us and asked us to differentiate their 5 brands, we accepted the challenge. The new leadership at Confluence was tasked with turning the company around, and it started with clearly defining the brands and bringing them to life visually. Since we had history with Dagger and Perception, we dove right in.
"I wanted to express tremendous appreciation on behalf of our entire organization for the brilliant work of the Brains on Fire team on our brand development project!"
"We have received nothing but positive feedback from all with whom we have shared our plans. Our shareholders praise the strategy and brand creative, our customers say, 'we nailed it.' Our sales team fully embraces it and our customer service team is excited to be a part of such a new beginning!" - Sue Rechner, President and CEO