M33 Integrated Solutions
Nobody knew what TranSource did. Their name and identity blended in with software companies, shipping companies and everything else "vanilla" in this world. But man oh man, did they have passion. And for them it was all about the three aspects of their integrated shipping model: their people, their technology and their network. These three guiding stars, when brought to the forefront, made them untouchable. And it just happens that there is a nearby galaxy marked in the night sky by its three greatest stars. Its name is M33.
The new name and identity not only helped them stand above their competitors, but instead of their calls being transferred to the shipping department, they now talk directly to the CEOs. This has resulted in a 30-40% increase in revenues per year since the name and identity change.