Brains on Fire

The Lazy Goat

Time Well Wasted

When local restaurant mogul, Carl Sobocinski, asked us to create the identity for his new Mediterranean restaurant (which just happened to be next door to Brains on Fire HQ) we jumped at the chance. After he explained the concept and we spent time with the staff and chefs discussing the laid-back atmosphere and the idea of “grazing” for dinner, The Lazy Goat emerged from the herd.

There is an old legend of a sleepy little goat who changed a sleepy little town forever. And that legend comes to life in downtown Greenville along the banks of the Reedy River. A dining experience designed around taking your time, and sharing great food and stories, The Lazy Goat is an escape wrapped in succulent flavors from all around the Mediterranean. Guests are invited to leave behind responsibility and worry while they try a little bit of this and a little bit of that – or a whole lot of whatever they like. Whatever your pleasure, The Lazy Goat is truly time well wasted.